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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

This SEMA special drag race is absurdly awesome

The SEMA Show came and went last month, and it showed us a ton of heavily modded goodies to dream about during the long, cold winter. The Motor Trend Channel on YouTube is keeping the party rolling a little longer, though, with a drag race inspired by the aftermarket event. All of the hosts were supposed to borrow a vehicle from the show for the big race, but only two of them actually cajoled companies into lending their wares. Still, the result includes four very cool and extremely different examples of the breadth of the automotive hobby. First up, there's a 1955 Chevrolet with a 535-cubic-inch (8.8-liter) Hemi V8 stuffed under the hood. Appropriately, it's dubbed the Blasphemi, and with skinny tires up front, fat rubber in the rear and a stripped interior, this this is made to go very fast in a straight line. Next, there's a stock Dodge Challenger SRT Hellcat boasting 707 horsepower. Plus, host Jessi Lang has her dog riding shotgun for the race. A Chevy Sonic RS with some body mods, downpipe and intake is also competing. Finally, the most bizarre of the quartet is a custom 1958 Jeep Forward Control with a 5.7-liter Hemi V8 and treads to replace the wheels. Obviously, the Blasphemi and Hellcat are the only two that really have a chance of winning, but check out the video to see which one crosses the finish line first. News Source: Motor Trend Channel via YouTube Aftermarket Chevrolet Dodge Jeep Truck Coupe Hatchback Off-Road Vehicles Racing Vehicles Performance drag race dodge challenger srt hellcat

Junkyard Gem: 1988 Dodge Diplomat Salon

Except for the Viper, Prowler, and some Mitsubishi-derived AWD machines, all Chrysler cars went front-wheel-drive starting in the 1990 model year and continued that way until our current century. The last holdout was the Dodge Diplomat (and its Plymouth Gran Fury and Chrysler Fifth Avenue siblings), and these cars were the most common police cruisers in America throughout most of the 1980s and well into the 1990s. You won't see many Diplomats today, but I found this high-luxe civilian Salon version in my local Denver self-service yard. This one was purchased new in Cheyenne, which is just up I-25 from Denver. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A Diplomat was one of the automotive protagonists in the classic car-chase scene from the 1990 film, Short Time. Diplomats have figured heavily in many films over the years. I got my first driver's license in 1982, in a Navy town with ruthless Diplomat-equipped traffic-law enforcement, and so my right foot still twitches in the direction of a brake pedal when I see this grille. This one was full of Denver-centric ephemera from the early-to-middle 1990s, layered with the shredded paper and rodent poop that indicates long-term outdoor storage, so I'm guessing that the car's elderly owner stopped driving it 20 years ago and it sat until finally evicted by an angry landlord. These cars weren't known for being particularly quick in stock form. This one has the carbureted 318-cubic-inch V8 (yes, some cars still had carburetors as late as 1988), good for 140 horsepower. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Fiendishly seductive! Related Video: