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2019 Ram 1500 features an updated Ram's head badge

Full-size truck owners love to make a statement. That's how we've arrived at the mile-high grilles, acres of chrome and belt buckle-esque badging you'll find on trucks like the Chevy Silverado, Ford F-150 and Nissan Titan. The new 2019 Ram 1500 made its debut this week at the 2018 Detroit Auto Show. While the sheetmetal and grille are the most obvious visual changes, the ram's head badge quietly got a modern redesign. At first glance, it appears to be the same badge that's graced Dodge and Ram vehicles for decades. Look closely and you'll see that this new one is all squared off, ditching all the curves for straight edges. It looks chiseled rather than carved and is a far cry from the detailed Ram's head that made a debut back in 1981. It also incorporates the new "RAM" lettering that replaced the crosshair in the truck's grille. View 4 Photos Little things like this do a lot to keep a vehicle fresh. Dodge seems to be the only automaker capable of changing logos anymore. Ford and Chevy are stuck with the blue oval and bowtie, so why not take advantage of a newer nameplate? Related Video: Image Credit: FCA Design/Style Dodge RAM Truck

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

'Baby Driver' is a car chase movie set to music

The Fate of the Furious is certainly the 6,000-pound SUV in the garage of automotive movies, but that doesn't mean gearheads are starved for options. The upcoming film Baby Driver looks to be a winner for car guys, featuring exciting chases with cars including a "hawk-eye" Impreza WRX, a Dodge Challenger, and a 1980s Chevy Caprice. The movie is written and directed by Edgar Wright, whom you may know as the man behind movies such as Sean of the Dead, Hot Fuzz, and Scott Pilgrim vs. The World. And based on the two trailers released so far, seen above and below, it's about a young man by the name of Baby, who is a getaway driver for criminals. He's apparently the best in the business, and the secret to his success is the music he listens to while he's driving. He also wants out, but his boss, played by Kevin Spacey, has no intention of letting him go. Spacey is one of a number of major stars in the film, including Jamie Foxx and John Hamm. The driving action shown in the trailers definitely looks entertaining. The WRX is seen doing an array of drifts and J-turns. There is some driving precision on display here that wouldn't be out of place in a Gymkhana video. And it looks like Wright's attention to detail in his shots and transitions, as well as some solid comedy relief, are all going to be present. The film comes out this August. Related Video: News Source: Sony Pictures Entertainment / YouTube via Road & TrackImage Credit: Sony Pictures Entertainment / YouTube TV/Movies Chevrolet Dodge Subaru Videos baby driver