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This incredibly '90s Dodge Ram video shows roots of the luxury pickup truck

To paraphrase the Talking Heads, you may find yourself behind the wheel of a Ram 1500 Limited with a 12-inch touchscreen and sumptuous leather, and you may ask yourself, "How did we get here?" Well, some of that credit goes to that loaded Ram's predecessor, the second-generation Dodge Ram. As you'll see in this fascinating promotional video for the truck uploaded by YouTube Channel TheClassicSports, it seems to highlight all the things that make up the modern pickup truck, albeit in a slightly more modest form. Right off the bat, the video starts talking about how the new Ram isn't your traditional pickup. It has features like anti-lock brakes, a spacious, comfortable cabin and standard driver-side airbag. Later, it notes the extensive sound insulation, as well as the cupholders and a giant center console to set up your mobile office, with space for a cell phone and laptop.  But it's not just a comfortable truck. It's a powerful, practical and intimidating one. This Ram is frequently credited as the truck that changed pickup design, moving from simple rectangular boxes to ones with style, particularly semi-truck style. In the video, the host notes that regardless of what people think, "They all call it 'big'." And of course, there's the all-important utility aspect. Highlights include various interior storage bins, slots in the bed to create divided sections, and the critical towing and payload capacities; best-in-class of course. Don't forget the wide array of engines, too, from the base V6 to the unique at the time gas V10 engine. This isn't to say that competitors from Chevy and Ford weren't changing to this more stylish, more well-appointed truck philosophy, either. The mid-'90s Silverado was quite modern, too, with its sleek, if still boxy shape. And the late-'90s F-150 ushered in a sleek, curvy design that has yet to return to the full-size market. But the second-generation Ram really encompasses everything about how the truck market was about to change for the next few decades. Related Video:

2013 Dodge Challenger R/T hits the Redline

Dodge has added a bit of spice to its Hemi-powered Challenger for 2013, offering up this new Redline package that makes its official debut at the Chicago Auto Show. The R/T Redline builds on the Rallye Redline kit that was created for the V6 Challenger, and we like how these subtle changes add to the muscle coupe's already classic styling.
In addition to the black chrome 20-inch wheels with red accents, the R/T Redline adds subtle graphics along the beltline. Inside, cars equipped with the six-speed manual transmission get a performance tuned exhaust that allows the engine to send a full 375 horsepower and 410 pound-feet of torque to the rear wheels. (Redline Challengers with the five-speed automatic produce 372 hp and 400 lb-ft.)
The Redline package retails for $1,995 and can be had on both Challenger R/T and R/T Plus models. Scroll down for the full press blast.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall