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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Bid on the incredible George Barris Supervan in Scottsdale

Barrett-Jackson's upcoming Scottsdale, AZ, auction features the groovy Barris SuperVan, which came from the mind of car customizing legend George Barris. He even autographed the interior. Passengers enter the SuperVan through the hinged windshield, and once inside they can party in style thanks to the roof-mounted disco ball. However, occupants can't get too wild because the massive side windows don't leave much room for privacy. Barris built the van around a 1966 Dodge Tradesman A-100 with a three-speed manual gearbox and a 318-cubic-inch V8. Barris originally called the van the "The Love Machine," and it later had quite a Hollywood career. Its on-screen appearances included the '70s movie SuperVan, and a repainted version served as a Hill Valley Transit bus in Back to the Future II. After his passing at age 89 last year, Barris' creation might see a further boost in value. Barrett-Jackson doesn't offer a price estimate for the SuperVan, but we can't wait to see what this groovy vehicle sells for with no reserve. Collectors already valued Barris' work before his death. For example, his 1960s Batmobile, which was likely Barris' most famous creation, went for $4.62 million at a Barrett-Jackson auction in 2013. Related Video: Lot #1306 1966 DODGE TRADESMAN A-100 BARRIS CUSTOM SUPERVAN Auction Scottsdale 2016 Reserve NO RESERVE Status Available Price Request Bidder Info Lot 1306 Location Tent 7 B - 1 Year 1966 Make DODGE Model TRADESMAN A-100 Style BARRIS CUSTOM SUPERVAN *Includes Buyer Commission Details VIN 24653301 Exterior Color RED/BLUE/SILVER Interior Color RED/BLUE Cylinders 8 Engine Size 318 Transmission 3-SPEED MANUAL Description Lot #1306 - Originally designed by George Barris as "The Love Machine" and reincarnated by Barris for the movie "SuperVan." It was used for many movies and TV shows after that, such as the Hill Valley Transit bus in "Back to the Future II," "Sea Quest" and the 1970 movie "Solar Crisis." The van has been completely restored to its "SuperVan" look and has since been signed by George Barris. Manual transmission. Featured Gallery Barris SuperVan Auction News Source: Barrett-Jackson Dodge Auctions Minivan/Van Special and Limited Editions Classics george barris barris

We drive the cars of Furious 7... in Forza Horizon 2 [w/video]

On March 27, Turn 10 Studios, the folks behind the Forza Motorsport series, and Universal Pictures, the studio responsible for the Fast and Furious franchise, gave us a match made in heaven, announcing a "standalone expansion" featuring the two franchises. Called Forza Horizon 2 Presents Fast and Furious, it features the cars from the latest film installment, unique missions and the voice-acting of Chris "Ludacris" Bridges, who plays tech guru Tej Parker on camera. A Fast and Furious video game? Seems like a no brainer. It gets better. Rather than limiting the Fast and Furious Edition cars to the expansion game, Turn 10 made them available through one of their (some may say notorious) downloadable content packages. Eight of the expansion's 11 cars were made available for just $4.99 (the only cars that weren't included were the Fast and Furious Edition Nissan GT-R, while the Bugatti Veyron Super Sport and McLaren P1 are already available in-game). What's cool ais that the cars featured in both games are visually identical to the vehicles driven by the stars of Furious 7. Each in-game car has an on-screen parallel that plays a role in advancing the film's story. Considering that we're unlikely to score seat time in Dominic Toretto's real Dodge Charger, then, we figured we'd take to the game and test the car in the digital realm. We've got nine little cluster reviews, covering the cars both in the game and how they appear in the movies. And don't worry, there are no major spoilers here. Click on for the cars of Forza Horizon 2 Presents Fast and Furious. 1970 Dodge Charger R/T Fast and Furious Edition Supercharged 7.2L V8 / 900 HP / 663 LB-FT The one vehicle that is mandatory in a Fast and Furious video game, Dom's hot-rodded 1970 Dodge Charger, is as much a character in the films as its driver. Furious 7 marks the fourth appearance of this Mopar beast in the series. Not surprisingly it's a handful to drive, wildly quick and with a four-speed transmission packed full of very tall gears. But beyond that, it's arguably the coolest of the FF Edition cars. This black beauty is exactly as it appears in the latest installment of the film, with the video game version featuring intricate little details, like the moving parts on the BDS supercharger. It's an iconic car, and it's treated as such in the game.