Dodge Dart 270 on 2040-cars

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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge lets us drive 100-years' worth of history [w/videos]

A raft of important production models from the last hundred years were available for me to either drive or ride in.
Dodge is 100 years old this year. So, as happened on Ford's recent centennial, the 50-year birthday of the Porsche 911, and others, the company has an excuse to trot out the highlights of its history next to its upcoming model lineup, and declare that "these are the fruits of the Dodge Boys' tree whose roots have grown strong." Or something like that. Never so hampered by marketing skepticism that I'll pass up the opportunity to burn someone else's rubber, I was happy to drive out to Meadow Brook Hall in Rochester Hills, MI - former grand estate of the Dodge family - to hear the spiel.

Speedkore roaring into SEMA with twin-turbo AWD Charger Hellcat Widebody

Speedkore Performance is nowhere near finished with the Dodge Charger. At last year's SEMA show, the Wisconsin-based tuner showed a 1970 Charger Evolution with carbon and aluminum body panels, and a 996-horsepower Hellcat engine yoked to a six-speed transmission. This year the company teased a profile rendering of a 2020 Charger Hellcat Widebody on Facebook with the line, "All we're going to say is this all-wheel drive, twin-turbo, widebody Charger is going to be unveiled at the Magnaflow booth." Mopar Insiders extracted a tad more information, the first being that we're in for another tuned version of the 6.2-liter Demon Hemi V8 that's swapped its supercharger for twin turbos, and produces more than 1,000 horsepower. Last year, alongside that 1970 Charger, Speedkore unveiled a twin-turbo Hellcat-powered Demon making almost 1,400 horsepower. We don't know yet if this year's Charger will match that output — or exceed it — but we have a benchmark. An all-wheel-drive powertrain divides those horses so the tires have a chance of conquering them. Speedkore's mum on the mechanicals; the firm could have swiped a Grand Cherokee Trackhawk AWD unit and beefed it up, or created its own system.  Some of the steel body panels get carbon fiber replacements, and see those two holes in he front wheel arch? Those are exhaust outlets. MagnaFlow created a custom exhaust with a driver-selectable switch to port gases out the front, say at the track when decibels don't matter, or to send waste through MagnaFlow mufflers and out the rear pipes when silence is required.  The reveal happens at the Magnaflow booth in SEMA's Central Hall on November 5. Those that can't make the show can watch the reveal on MagnaFlowÂ’s Facebook page.