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2018 Dodge Challenger SRT Demon First Drive | Don’t fear the Demon

"If you're not hurt, we'll be really pissed. If you are hurt, we'll still be pissed, but not quite as pissed." These are the words from Jim Wilder, the vehicle development manager of the 2018 Dodge Challenger SRT Demon, that echo through our head as we slide behind the wheel of the car for the first time. He was warning us about driving beyond our abilities, and keeping the car out of the wall. With 840 horsepower and 770 pound-feet of torque on tap from its supercharged, 6.7-liter V8, the Demon does 0-60 miles per hour in 2.3 seconds, and 0-30 mph in a second flat. If something does go wrong, it'll happen quickly. Following that talk, we had our guts sloshed as a passenger in a blurry eighth-mile run, giving us a taste of the G forces (the Demon can pull 1.8 G in a straight line) we'd feel when we got in the driver's seat for our own pass down the drag strip. We're already sweating. It had rained - you could describe it as torrential - the day before. The grassy parking areas surrounding Lucas Oil Raceway were still flooded, but any water on the pavement had evaporated and hung in the air. Combined with the heat, we were sticky and uncomfortable. In Drag Mode, the Dodge Demon's air conditioning turns off. Any condensation that it could leave on the track would be a problem, plus we need to reduce parasitic power losses for a faster run. The system is still working, though, the refrigerant diverted to the chiller system cooling the air coming into the engine. There's still condensation, but the Demon collects it on a catch pad to keep it from ending up on the pavement. We're also required to roll the windows up when entering the drag strip. For one thing, it helps keep the smoke out of the cabin during the pre-staging burnout. So, yeah, it's hot as Hell in the Demon. We pull through the water box and run through the sequence – which involves holding the "OK" button on the steering wheel usually used to navigate menus, and applying a specific amount of brake pressure before getting on the throttle to initiate the burnout. This gets any crud off the rear tires and heats up the rubber. There are multiple ways to launch the Demon. We had an instructor sitting in the passenger seat as we pulled up to the beams that trigger the Christmas tree at Lucas Oil Raceway. He walks us through the most complicated of the three he had explained to us just minutes before when we were in the passenger seat.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.