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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Watch a Dodge Challenger Demon break 200 mph

We all know that the Dodge Challenger Demon is a monster in short bursts. Its 840 horsepower and drag-ready tires allow it to hit 60 mph in a claimed 2.3 seconds on the way to a sub-10-second quarter-mile time. But it turns out that the Demon doesn't run out of grunt after the quarter-mile. This was proven by a group that took one to the runway where space shuttles landed, Johnny Bohmer Proving Grounds in Florida. There they hit a top speed of 203 mph. Dodge doesn't give a top speed for the Demon, but for a bit of comparison, the 707-horsepower Hellcat Widebody has a top speed of 199 mph. Watching the video, it's interesting how calm things appear to be in the cabin. There doesn't appear to be much vibration, and the car was clearly staying steady in a straight line, since the driver hardly moved the wheel. And before you know it, the 2.3-mile run is over. The run's not official unless a record-keeping body is witnessing it, and there will surely be Demons out there trying to beat this run, but it's sure fun to watch in the meantime. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hennessey Dodge Demon sets hellishly fast quarter-mile time

The Dodge Demon doesn't strike us as a muscle car much in need of a performance makeover. After all, this 840-horsepower MoPar machine's voracious quest for straight-line speed means it trims weight by jettisoning everything from a front passenger seat and rear seat, to its stereo and all carpeting in the trunk. The folks at Hennessey apparently think that's not nearly extreme enough. So, the Texas-based tuning outfit has turned the Demon into a 1,035-horsepower mega beast that runs a quarter-mile in 9.14 seconds at 152 mph. That's fast, really fast. In fact, the HPE1000 is now the world's fastest Dodge Demon, having set its record-setting pace at Lonestar Motorsports Park on May 8. "The 2018 Demon is a street-legal rocket from Dodge, but we wanted to take the car's impressive track times to an industry leading level." said president and company founder, John Hennessey. For comparison, the stock Dodge Demon is credited with running the quarter-mile in 9.65 seconds at 140 mph. The main HPE1000 modification involves replacing the stock 2.7-liter supercharger with one that's a staggering 4.5-liters in capacity. Also included in the Hennessey toy-chest are stainless steel long tube headers, a high-flow air induction system, upgraded throttle body, upgraded fuel pump and fuel injectors, along with custom engine management calibration. When all is said and done, the HPE1000 Dodge Demon delivers a total of 1,035 horsepower at 6,500 rpm and 948 pound-feet of torque at 4,200 rpm. While the standard Demon accelerates from 0-60 mph in only 2.3 seconds, the Hennessey variant trims this down to only 1.9 seconds. That's quick enough to make a Bugatti Chiron blush. Hennessey hasn't stated what all this will cost, though the company did say production of these devilishly fast Demons will be limited to only 50 examples. Customers also receive a 1-year/12,000-mile warranty, which seems a nice touch for a car that's downright scary with its performance specs. Related Video: Featured Gallery Dodge Demon Hennessey HPE1000 View 30 Photos Aftermarket Dodge Coupe Performance supercharger Hennessey dodge demon quarter mile demon