1971 Dodge Dart Demon 340 on 2040-cars

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Dodge Charger and Challenger go Plum Crazy for Woodward Dream Cruise

Dodge will be rolling through a purple haze at the 2015 Woodward Dream Cruise on August 15 with the reintroduction of Plum Crazy to the color options on most trims of the 2016 Challenger and Charger. To premiere the latest use of the wild shade, the brand's display at the annual Detroit-area automotive event will be showing off violet versions of the 2016 Dodge Challenger 392 Hemi Scat Pack Shaker and Charger R/T Scat Pack. The brash tone originally debuted in 1970, but Dodge has kept the lavender hue special in recent years by limiting the option to specific trims. It was last offered during the 2014 model year on R/T and SRT trims of the two vehicles. Practically any buyer will be able to go Plum Crazy if they want. On the Challenger, the color will be available on the SXT Plus, R/T models, Hemi Scat Pack Shaker, SRT 392, and SRT Hellcat trims. The choices for the Charger will be similarly broad, including the SXT when ordered with 20-inch wheels, R/T versions, SRT 392, and SRT Hellcat. Customers desperately wanting a vehicle in the insanely violet shade will be able to place the first orders in September, and dealers will get the chance from October through the end of the year. Production of the lavender muscle cars will then commence in November. Dodge Debuts Plum Crazy Heritage Hue for 2016 Challenger and Charger at Woodward Dream Cruise, Provides Collector-demanded Production Numbers for High-impact Paint Colors New 2016 Dodge Challenger 392 HEMI Scat Pack Shaker and Charger R/T Scat Pack Models in Plum Crazy Will Be Shown at the Dodge Display at 13 Mile and Woodward Ave in Royal Oak, Mich.

2018 Dodge Durango Pursuit SUV is the tall arm of the law

Dodge is adding to its police car portfolio with the 2018 Durango Pursuit, a specially-prepped police version of the automaker's SUV. Available with an optional 360-horsepower Hemi engine, the Durango Pursuit comes with everything you'd expect in a truck built to protect and serve. We'll try to avoid too many Blues Brothers cop car references but, yes, this Dodge includes some serious "cop shocks" and that aforementioned "cop engine," among many other modifications. The Hemi engine produces 360 horsepower and 390 lb. ft. of torque, all of which is routed to an eight-speed automatic transmission and full-time AWD system. According to Dodge, this is the most popular powertrain fitted to the existing Charger Pursuit police car. The brakes have been strengthened and are capable of bringing the Durango Pursuit from 60-0 mph in 134 feet. The Durango Pursuit also adds a two-speed transfer case, which should prove handy when bad guys try to escape by venturing off road. "Unofficial testing results at the Michigan State Police 2018 model-year vehicle evaluation event created such a stir among law enforcement agencies that we simply had to find a way to build this vehicle," said Steve Beahm, Head of Passenger Car Brands, Dodge/SRT, FCA North America. Despite the apparent buzz around this police vehicle, Dodge has said the Durango Pursuit V-8 AWD will only be available "for a limited time." And as you've already guessed, you have to be in law enforcement to place an order for one — sorry to disappoint. Other notable features of the Durango Pursuit include 8.1 inches of ground clearance, a tow rating of 7,200 pounds, heavy-duty oil cooler and water pump, 220-amp alternator, a spare tire mounted beneath the rear of the truck to free interior space, a spotlight wiring prep package, along with trailer sway control. Dog lovers will be pleased that K-9 units have been taken into consideration, too. The Durango Pursuit is available with a tri-zone climate control package, to make certain badge-wearing four-legged constables remain comfortable while fighting crime. Related Video: Dodge SUV Police/Emergency police car

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.