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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Vin Diesel's Fast 8 Charger has fake jet power, sounds mean

With filming for Fast 8, the eighth installment in the Fast and Furious franchise, well underway, we've gotten some sneak peeks into the actors' vehicles. Dominic Toretto, played by Vin Diesel, will once again get behind the wheel of a Dodge Charger. The Charger, which was revealed as Toretto's ride in Iceland, has been heavily modified and even features a jet turbine. Sadly, the turbine is purely cosmetic, but the sound from the car's V8 is glorious. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The videos, which were posted to Jadatoys Instagram account, capture the Charger's incredible sound when it starts, revs, and idles. While the V8 sounds amazing, there's no word on what engine lurks behind the Charger's hood. The previous vehicles from Furious 7 featured 500-horsepower V8 crate engines from General Motors, which may make another appearance in the upcoming film. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Despite being a prop, Fast 8's film crew will surely find a way to bring the turbine to life in the movie that, according to Diesel, will come out on April 14, 2017. If the movie is anything like previous ones, it should have over-the-top action and an incredible selection of cars. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Star Wars Stormtrooper Dodge Charger | Beauty-Roll

Toyota, Lexus dominate KBB's Best Resale Value Awards

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).