2000 Dodge Dakota Sport Crew Cab Pickup 4-door 4.7l on 2040-cars

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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 1986 Dodge Ram 50

After years of selling the Isuzu Faster with Chevrolet LUV badges here, GM replaced it with the S-10 in 1982. Ford sold Mazda Proceeds with Courier badges for even more years, but ditched the Courier once the Ranger became available as a 1983 model. Chrysler was able to put truck beds on Omnirizons at that time, but didn't have the deep pockets to develop its own rear-wheel-drive small pickup; for this reason, Dodge-badged Mitsubishi Forte pickups continued to be available in the United States all the way through the 1994 model year. Here's one of those trucks, found in a Colorado car graveyard. The first Chrysler-imported Mitsubishi Fortes showed up in the United States as 1979 models. The Dodge-badged version was known as the D-50, while Plymouth dealers got theirs with Arrow badges. The Dodge D-50 became the Ram 50 for the 1981 model year, while the final Plymouth Arrow trucks were sold as 1982 models. Just to make things more interesting, Mitsubishi started selling its own vehicles in the United States beginning with the 1983 model year. That meant that the Ram 50 had to compete for sales with a near-identical twin sporting Mitsubishi badges. Things in the Chrysler-Mitsubishi universe got even more exciting a bit later, when there were four marques selling essentially the same car here simultaneously: the Mitsubishi Mirage, Plymouth Colt, Dodge Colt and Eagle Summit. All of the Dodge D-50s and Ram 50s came with Mitsubishi power under their hoods. This one has a 2.0-liter SOHC straight-four rated at 88 horsepower and 108 pound-feet. For a while, a 2.3-liter Mitsubishi diesel was available in the Ram 50. It had been discontinued by 1986, however. This one has the base five-speed manual transmission. It appears that this truck was being used for long-term storage of many, many boxes of random household stuff when it was banished to this place. Much of the stuff was scattered on the ground nearby. Perhaps it was parked at a rent-a-storage facility and got evicted for lack of rent payments. Much of the contents consisted of stacks of newspapers and magazines from the 1960s and 1970s. Here's an Art Buchwald column about then-Vice President Spiro Agnew from February 23, 1971. Here's a Beetle Bailey strip from the same year. There's plenty of history in the junkyard, if you know where to look. There must have been a half-ton of paper in this truck when it arrived here. Sadly, some family's photo albums were here as well.