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Dodge Hellcats change their stripes for 2016

If you've been on the fence about ordering up a new Dodge with Hellcat power, this might just provide the extra incentive you were looking for. Starting this month, Dodge is offering a new stripe option, exclusive to its most powerful muscle cars. The SRT Hellcat stripes are now available to order on the top-of-the-line, 707-horsepower versions of both the Charger and Challenger. The dual full-length stripes run all the way up from the front lip, over the grille, up the hood, accentuating the NACA duct, along the roof, down the trunklid, across the rear spoiler, and down the rear bumper. They feature a carbon-fiber texture, and can be ordered with any of eleven colors for an extra $995. Along with the stripes, Dodge has also announced that it is extending the availability of the exclusive Plum Crazy color – which was originally scheduled to expire at the end of December – for another month. The throwback hue can be ordered on Charger and Challenger models ranging from the SXT through the R/T models all the way up to the SRT 392 and Hellcat. 2016 CHALLENGER AND CHARGER SRT HELLCAT MODELS EARN EXCLUSIVE STRIPES, DODGE EXTENDS PLUM CRAZY PAINT - All-new SRT Hellcat dual exterior stripe design adds even more Dodge attitude to 2016 Challenger and Charger SRT Hellcat models - SRT Hellcat-exclusive dual full-length carbon-fiber pattern stripes provide a customized-from-the-factory look - Dealers will start taking orders for Hellcat stripes in January 2016 - SRT Hellcat dual stripes have a U.S. Manufacturer's Suggested Retail Price of $995 - Dodge is answering enthusiast demand for Plum Crazy exterior paint with an additional one-month run of the legendary and limited-edition high-impact hue January 8, 2016 , Auburn Hills, Mich. - For more than a year, Dodge Challenger and Charger SRT Hellcat models — the fastest and most powerful muscle cars ever with 707 supercharged HEMI® horsepower each — have stormed roadways and drag strips with acceleration blasts to 60 mph in the low 3-second range, generated more than 61 million sensational YouTube video views around the globe, enabled an entirely new generation of Dodge enthusiasts and now for 2016 have been rewarded with their very own Dodge performance stripes.

Dodge Charger SRT Widebody spied filming a commercial

The voice you hear in the video just below appears to be from Instagram user eviil_srt, and as you can tell, he's quite the Mopar superfan. Thing is, the car you see in that video appears worthy of such a fan's adoration. It's clearly a Dodge Charger Widebody, a vehicle that we've been anxiously awaiting ever since it was revealed in prototype form by Mark Trostle, head of design for Dodge and SRT, at Spring Fest 14. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Actually, we've been seeing hints of the wide Charger far longer than that – it was spotted testing on public roads before its officialish debut, and even prior to that, the car's rumored existence had the Internet rumbling with the force of a 700-plus-horsepower supercharged Hemi V8 for months. All that preamble brings us back to the present and the aforementioned Instagram post, in which this upcoming production Widebody was spotted presumably filming for an official television commercial debut. Note the body-color license plate on the Charger Widebody in the video, which indicates it's probably being used for an official purpose by Dodge. It's a short clip, but just long enough that we can clearly make out a big rear wing, vented bumper cover, and deep diffuser punctuated by large dual exhaust tips. We also see some extremely wide tires front and rear, which makes sense considering that there's very likely a whole corral's worth of ponies underhood. The current Dodge Challenger Widebody style is offered on the 485-horsepower R/T Scat Pack trim level, the SRT Hellcat trim level that bumps horsepower all the way to 717, and, for buyers who really hate their rear tires, the 797-hp Hellcat Redeye trim level. Dodge hasn't yet extended the excessively powerful Redeye engine to the Charger line, but the other two levels seem likely. And who knows – the Widebody's introduction might be the perfect opportunity to build a Charger Redeye. In any case, the fact that Dodge is filming commercials indicates that we won't have to wait much longer to find out for sure.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.