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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Dodge supercharges the national anthem with 8,950 horsepower

With a video titled "Let Freedom Rev," Dodge teases its upcoming lineup for the 2021 model year, all of which will be fully revealed on July 2. We'll have all the details for you on that day, but there's some interesting news to glean from an accompanying statement from Tim Kuniskis, who serves as the head of Dodge and SRT. “The sound of a screaming supercharged HEMI is so distinctive that this teaser video doesnÂ’t need a single image ... if you know, you know. Tune in July 2 to celebrate with Dodge the pursuit of life, liberty and 8,950 horsepower.” Reading between the lines, it seems that Kuniskis is saying the total horsepower figure for the entire 2021 Dodge lineup will equal 8,950 ponies. Draw your own conclusions, but that cryptic statement's focus on power ought to be enough to get enthusiasts excited for more. The video may be short on moving pictures, but its soundtrack is the star. The "Star-Spangled Banner," that is. This particular rendition of the U.S. national anthem was produced using sounds of Dodge's high-performance lineup, complete with engine revs, upshifts, downshifts and plenty of supercharger whine. Check it out above, and stay tuned for more. Related Video: