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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

Dodge gives 2015 Viper slight power increase, new GT model

With its troubling sales figures, the newly rechristened SRT Dodge Viper needs to come out swinging for 2015. To do that, Dodge has made a number of tweaks and changes that will hopefully carry the V10-powered sports car into more successful days.
First up for 2015 is a new GT model, which aims to marry the reasonable price of the base car with the adjustable suspension and trick stability control program of the GTS model. The GT also sports a cabin that's covered in Alcantara suede and Nappa leather as standard.
Also new for 2015 is the SRT TA 2.0 Special Edition, which expands on last year's Viper TA by adding new aerodynamic bits and bobs, including a larger rear wing, which ups downforce at 150 miles per hour from 278 pounds to 400 pounds.

Mopar '14 teased, returns to Challenger

Every year, Mopar selects one special vehicle from the Chrysler portfolio and creates its own, one-off, special edition. Previously, there was the Mopar '13 Dart, '12 300, '11 Charger and the '10 Challenger, and for 2014, this teaser image shows that the company will be giving the unique treatment to Dodge's muscle coupe yet again.
Mopar has not revealed any details about its '14 Challenger, though the brand's president and CEO, Pietro Gorlier, says that "This limited-edition ride is for muscle-car fans who love high octane and customizable performance." All we know is, it's white, has some blue stripes, and a black (or carbon fiber) rear spoiler.
We'll know more when the Mopar '14 Challenger is revealed at the SEMA show in early November. In the meantime, click the image above to check out the teaser in high resolution, and have a look below for Chrysler's official press blast.