Dodge: Coronet Base on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Cars.com runs 11-second quarter with Dodge Charger Hellcat

The Dodge Charger SRT Hellcat and its Challenger sibling are two of the heroes of the modern performance world. With a headline-grabbing 707 horsepower from a supercharged 6.2-liter V8, their output even shames many supercars. But how quick can one really cover a quarter mile? Cars.com recently decided to find out by taking a Charger Hellcat to the drag strip to see if the sedan lived up to Dodge's 11-second claims. The results were quite impressive. After 13 quarter-mile runs of adjusting variables like the tire pressures and the car's various electronic aids, the Charger Hellcat managed a pass in 11.03 seconds at 126.61 mph – the pinnacle result of the day. This car was mechanically stock and wore the optional Pirelli P Zero tires. According to Cars.com, other quick sprints reached 11.09 seconds and 11.1 seconds, which even beat the site's 11.41-second best from a Challenger Hellcat last year. Getting the Hellcat's prodigious power down without losing traction was a challenge, even on the summer tires. Cars.com thought it had a run that could have dropped below 11 seconds, but then the wheels spun. Using the factory-recommended pressures, the Charger Hellcat was no still slouch with an 11.27-second time recorded, but taking things down to 25 psi proved the quickest at the strip. We already knew that the Charger Hellcat was a wonderful vehicle for eating up huge gulps of asphalt at high speeds and could verify its 204-mile-per-hour top speed (quite a bit faster, incidentally, than the Ferrari California T's 196 mph top-speed). Apparently, the 11-second quarter-mile claim is just as accurate. Also, for any curious owners, the Cars.com story divulges many of the tweaks required to reach this seriously quick time. Related Video:

2021-22 Dodge Challenger Hellcat drops manual option

The six-speed manual has been dropped from the 2022 Dodge Challenger Hellcat at least temporarily while it awaits a powertrain calibration update that will allow it to be sold again, Road & Track reports. The combination has been unavailable to order since November 2021, Stellantis said.  Dodge didn't give R&T much of an explanation regarding the combo's absence, saying only that a revised calibration that would allow the configuration to be sold is coming. When is anybody's guess. In the meantime, we're starting to wonder just how committed Stellantis is to offering its V8s to buyers who aren't opting for half-ton pickups or larger. The inline-six that is slated to replace the 5.7-liter Hemi variant in at least some applications is expected to debut soon. While the 5.7-liter Hemi has surely more than paid for itself at this point, it's likely that Stellantis is limiting availability only to its most profitable models, which help offset the CAFE costs associated with lower fleet mileage. And while Stellantis made quite a bit of noise in recent years about its customers wanting V8s, options for such have become thinner on the ground. The new Grand Cherokee is ostensibly offered with the V8 on its three top trims — Trailhawk, Overland and Summit — but only the last of those can be found anywhere in U.S. inventory with a Hemi under the hood. Trailhawk and Overland V8s simply do not exist. You don't have to take our word for it; you can look for yourself.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.