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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.

Dodge Charger SRT Widebody spied filming a commercial

The voice you hear in the video just below appears to be from Instagram user eviil_srt, and as you can tell, he's quite the Mopar superfan. Thing is, the car you see in that video appears worthy of such a fan's adoration. It's clearly a Dodge Charger Widebody, a vehicle that we've been anxiously awaiting ever since it was revealed in prototype form by Mark Trostle, head of design for Dodge and SRT, at Spring Fest 14. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Actually, we've been seeing hints of the wide Charger far longer than that – it was spotted testing on public roads before its officialish debut, and even prior to that, the car's rumored existence had the Internet rumbling with the force of a 700-plus-horsepower supercharged Hemi V8 for months. All that preamble brings us back to the present and the aforementioned Instagram post, in which this upcoming production Widebody was spotted presumably filming for an official television commercial debut. Note the body-color license plate on the Charger Widebody in the video, which indicates it's probably being used for an official purpose by Dodge. It's a short clip, but just long enough that we can clearly make out a big rear wing, vented bumper cover, and deep diffuser punctuated by large dual exhaust tips. We also see some extremely wide tires front and rear, which makes sense considering that there's very likely a whole corral's worth of ponies underhood. The current Dodge Challenger Widebody style is offered on the 485-horsepower R/T Scat Pack trim level, the SRT Hellcat trim level that bumps horsepower all the way to 717, and, for buyers who really hate their rear tires, the 797-hp Hellcat Redeye trim level. Dodge hasn't yet extended the excessively powerful Redeye engine to the Charger line, but the other two levels seem likely. And who knows – the Widebody's introduction might be the perfect opportunity to build a Charger Redeye. In any case, the fact that Dodge is filming commercials indicates that we won't have to wait much longer to find out for sure.