1965 Dodge Coronet 440 on 2040-cars

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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

3-row Jeep Wrangler, V8 Kaiser ambulance, and more from Mopar for SEMA

SEMA is back this year, and as is tradition, the American Stellantis brands Jeep, Ram, Dodge and Mopar are bringing some truly amazing concepts to the show. The brands have come up with seven vehicles, four from Jeep, two from Ram and one from Dodge. Some of them show off the current Mopar catalog and possible future parts, while others are just really cool customs. Let's check them out. Jeep Wrangler Overlook Jeep Wrangler Overlook concept View 8 Photos We're starting off with perhaps the most interesting of the concepts on display, the Jeep Wrangler Overlook. And you'll notice right off the bat that it's longer than your average Wrangler Unlimited. It's actually a full foot longer. And it doesn't just add cargo space, it adds passenger space. There's a third row of seats in the Overlook. Those seats also necessitated the safari-style custom rear roof. It's 5 inches taller than a regular Wrangler roof to provide headroom for rear occupants. It also made room for the extra windows. Front passengers also get a fancy single-piece roof section with a pop-up glass section, and the interior features black leather and bronze accents. Other body changes include a custom hood, a narrower front bumper for improved approach angle and a widened rear bumper to protect the longer tail. It also gets custom front bumper lights, Jeep Performance Parts (JPP) A-pillar lights and tubular side steps. The Overlook also rides on the Jeep Performance Parts (JPP) 2-inch lift kit with Fox shocks and 20-inch wheels with 37-inch tires. We wouldn't have thought a three-row Wrangler would be something that would reach production, and it's still unlikely. But, this looks really good. And when Land Rover already offers a third row in the Defender, and is working on a stretched version, we're starting to wonder if Jeep should think about an even more stretched Wrangler. Kaiser Jeep M725 Kaiser Jeep M725 concept View 11 Photos Next up is this year's resto-mod from the Stellantis crew. They found an old Kaiser Jeep M725 military ambulance and did a few things to make it a more modern, go-anywhere super tailgater. Under the hood is a 485-horsepower 6.4-liter V8 paired to an old-school TorqueFlight 727 automatic transmission, shifted by a B&M shifter housed in a repurposed ammunition box. It's still four-wheel drive and has the old axles, but they're attached via a coil-spring suspension instead of the original leaf packs.

Will the Dodge Demon do a 10-second quarter-mile?

The final teaser for the Dodge Demon is finally here, and it might just give us a clue as to how quick the new car really is. A brief glimpse at a time slip shows what might be a 10-second quarter-mile time. That's a significant step up from the standard Hellcat's 11.7 seconds, but considering all of the Demon's modifications, it's not an unreasonable time. The new video, "Judgment Day," shows the new Demon in its natural habitat, a quarter-mile drag strip. There isn't much new information, aside from the brief glimpse at a time slip. There is a good shot of the car in action and some nice audio from what we assume is a supercharged 6.2-liter Hemi. For comparison, the new 2016 Chevrolet COPO Camaro is capable of a 10.7-second quarter-mile run, while the 2016 Ford Mustang Cobra Jet dips all the way down into the 8s. The full reveal is less than a week away. Look for more information, including the long-awaited horsepower rating, next week during our coverage of the 2017 New York Auto Show. Related Video: New York Auto Show Dodge Coupe Performance dodge demon dodge hellcat