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Dodge says three new variants of the Charger and Challenger are on their way

Introduced in 2008, the current Dodge Challenger is one of the oldest new cars on the American market. It's not ready to retire, and documents published by Canadian union Unifor confirm it will remain in production until at least 2023. Better yet, the company announced it will release several new versions of the car in the coming years. Fiat-Chrysler Automobiles (FCA) narrowly avoided a costly strike by signing a new three-year agreement with Unifor, the union that represents most of its Canadian workers. It pledged to inject $1.58 billion Canadian (about $1.2 billion U.S.) into its local operations while creating 2,000 new jobs in the nation. Some of that money will be allocated to the Brampton Assembly factory located on the outskirts of Toronto, where it will be used to build three new variants of Dodge's Charger and Challenger models. Details about what the company has in store weren't included in the release, but Dodge has shown it's capable of mustering an unusually high level of creativity when it comes to keeping the Challenger and the Charger fresh. Hellcat, Demon, T/A 392, and Super Stock models have joined the range in recent years, and its efforts have paid off, as 60,997 units of the Challenger were sold in the United States in 2019. It even outsold the Camaro and the Mustang during the third quarter of the year. Annual Charger sales jumped by 21% to 96,935 units in 2019. With that said, Dodge's definition of a new variant is murky. It could be alluding to a trim level, an option package, a limited-edition model, or a face-lifted version. Regardless, we're betting they'll be exceptionally powerful. Chrysler will continue to build the 300 in Brampton through 2023, too, but there's no word on what the future has in store for the sedan. It's also relatively old, but it's not faring nearly as well as its Dodge-badged siblings. Sales fell to 29,213 units in 2019, a 37% drop compared to 2018, and the lineup was pared down for 2021. Moving west, the Windsor factory will be retooled to build plug-in hybrid and electric vehicles, and it will be assigned at least one new model, but FCA didn't reveal what it will be, or when we'll see it. Industry whisperings claim that's where the production version of the CES-friendly Chrysler Portal concept will be built.

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.

Dodge launches 1 of 1 Viper configurator

Get comfortable because you might be spending a good chunk of time in front of the computer on this. The configurator for the 2015 Dodge Viper GTC 1 of 1 is now online, and it's a ton of fun to play around with. Mechanically, the GTC is just like every current Viper with a 645-horsepower, 8.4-liter V10. But for the special editions Dodge lets buyers tinker with practically everything aesthetic thing. For the exterior alone, the choices include some 8,000 available body colors, two stripe styles in innumerable shades, two hood designs and various brake caliper hues. Plus, there are 16 upholstery colors inside, and options like red seat belts and carbon fiber trim. Dodge reckons there are over 25 million possible combinations, and the models are available to customers on a first-come-first serve basis for each model year. Although, two people wanting identical cars seems pretty unlikely. The configurator is a beauty too. It makes all of these myriad options extremely easy to pick from, and there are even four resolution settings to see your creation in the best possible way. Prices for the GTC start at $94,995 and deliveries are set to start in the second quarter of the year. Although, even if you have no intention of buying one, specifying these custom coupes is still highly entertaining.