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Dodge Demon makes so much torque, it needs stronger driveline parts

Torque is a lovely thing, a sweet and wonderful force that twists and pulls and can help propel a two-ton metal box forward at comical speeds. Torque is also fickle and will bend and break those same metal parts without a second thought, which is why the new Dodge Demon is compensating for its increased torque with some new re-engineered and reinforced parts. And there's software intended to combat wheel hop, which one of the most dramatic ways torque can break stuff. Week 8's video, "Race-hardened Parts," gives a hint towards what all these new parts can do. While we still don't know how much torque the Demon will throw out, we do know it's enough to warrant an upgraded prop shaft, half shafts, and a differential housing. The Challenger Hellcat, which is the basis for the Demon, makes 650 pound-feet of torque already. The new parts will go a long way toward making sure the work from the Demon's engine is properly translated into motion by those Nitto drag radials. The new prop shaft uses high-strength steel, heat-treated stub-shafts, and increases the tube thickness by 20 percent for a 15 percent increase in torque capacity. Additionally, Dodge says the upgraded differential housing allows for a 30 percent increase in torque capacity by using heat-treated A383 aluminum alloy and a higher strength shot-peened gear set. The 41-spline half shafts that deliver 20 percent increased torque capacity through the use of high-strength low alloy steel and 8-ball joints. In addition to the hardware, the Launch Assist software has been tuned to help alleviate wheel hop. Dodge says the Demon is the first factory production car that uses wheel speed sensors to detect hop and momentarily cut torque to compensate. This means a driver can keep their foot planted on the floor while the computer sorts out the traction. Previously, the best solution was to back off the throttle to manually cut the load. Finally, the Dodge Demon will offer a four-point harness mounting bar as an optional accessory. The part will be supplied by Speedlogix and fits in place of the deleted rear seat. Customers can install the bar without having to hack apart their cars to find a proper mounting point. Look for more teasers and info on ifyouknowyouknow.com in the lead-up to the Demon's debut at the 2017 New York Auto Show. Related Video: Image Credit: FCA Dodge Performance dodge demon dodge hellcat

The 2018 Dodge Demon sounds like nothing else on the road

The Dodge Demon seems to have a torque problem, if making too much to easily contain can be considered a problem. In order to keep all that twist under control, the Demon has a new torque reserve launch system that works all sorts of engineering black magic to build boost without overloading the rear tires and brakes. That system, combined with the sticky Nittos and the fancy new suspension, should lead to some pretty spectacular 60-foot and 1/4-mile times. The way the system works is relatively straightforward. A bypass valve on the supercharger closes, "prefilling" the blower. In order to balance revs and torque, the computer can adjust fuel flow and spark on individual cylinders. The torque reserve kicks in when Launch Mode is initiated and the engine is turning at least 1,000 rpm. The goal is to reach peak boost quicker while efficiently putting down power. The side effect is a distinct exhaust note, which Dodge admits may make it seem like the Demon is broken. That seems to be the root of the "If you know, you know" tagline that the automaker has been using since the first teaser. Those interested can even download a ringtone, which might make it seem like you have a blown-out speaker on your phone. You can get a brief taste in the latest teaser video. In addition to the new info on the Launch Mode, Dodge released a couple of new teaser images. We briefly glimpsed one of these last week. It's a shot of the Demon's performance pages. The number 757 has appeared before, and all the talk of torque leads us to conclude that this is the Demon's torque output. The number 815 was seen in a separate teaser (shown below), which we feel may be the horsepower rating. If those numbers are correct, that would mean an increase of 108 horsepower and 107 lb-ft of torque, totally reasonable numbers given all the Demon's modifications. The license plate photo is another equation or code. This one, 3.9+221=405, is just as cryptic as the others. Look for more news and hints at ifyouknowyouknow.com in the weeks leading to the Demon's reveal. Related Video: Related Gallery Dodge Demon Teasers View 17 Photos Dodge Coupe Performance supercharger dodge demon dodge hellcat

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.