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Experience the Woodward Dream Cruise in a Dodge Challenger Hellcat

While Autoblog was consumed by coverage of the increasingly important Monterey Car Week last weekend, there was another big even going on. The Woodward Dream Cruise is significantly lighter in terms of news, but there's no denying that it's a far bigger, and far more egalitarian than what the wine-and-cheese crowd experience on the links at Pebble Beach. The Dream Cruise crams tens of thousands of cars and over a million spectators along a four-lane ribbon of asphalt between Ferndale and Pontiac, MI. What's remarkable aren't these numbers, though, so much as the distances they travel. Owners and admirers come from far and wide, across the United States and in some cases across the globe, to take in the spectacle. This year, local radio and television coverage featured fans that traveled from Japan, Australia, and Europe, just to take in the cruise. Of course, we realize that not everyone can make the pilgrimage to Woodward Avenue. With that fact in mind, we decided to bring a bit of the Dream Cruise to Autoblog with a time-lapse video of the cruise route. You can experience the good (a Lamborghini Gallardo, Chevrolet Chevelle, and Oldsmobile Cutlass 442), the bad (the traffic jams), and the ugly (no, your 2003 Ford Focus does not qualify as a classic, get the hell out of the cruiser lanes). So join us, as we turn off 8 Mile Road behind the wheel of our 2015 Dodge Challenger SRT Hellcat and run north, through Ferndale, Pleasant Ridge, Royal Oak, Huntington Woods, Berkley, Bloomfield Township, and Bloomfield Hills, before ending up on Wide Track Drive in Pontiac.

2015 Dodge Challenger SRT Hellcat with '600-plus horsepower' officially unveiled [w/video]

Dodge has officially unveiled the most powerful vehicle to ever wear the Challenger name - the SRT Hellcat - complete with over 600 horsepower courtesy of a supercharged, 6.2-liter Hemi V8. It will be offered alongside the 485-hp Challenger SRT.
The new, force-induced V8 isn't just the most powerful ever fitted to the Challenger, it's the most powerful eight-cylinder Chrysler Group has ever built. Power figures aren't finalized, so expect to see "over 600 hp" bandied about quite a lot. That fury will be channeled through either a six-speed manual or eight-speed automatic. Yes, over 600 ponies through an eight-speed auto. So far, the only vehicle we know of that delivers more output through that many gears is the as-yet untested Chevrolet Corvette Z06. Sadly, we don't have performance metrics just yet, although if this thing can't crack four seconds to 60 miles per hour, we'll be pretty surprised.
As is the theme nowadays, the 2015 Challenger SRT features a number of driving modes, governing power output, shift speeds for the 8AT, steering effort, traction control settings and suspension settings. There are three pre-programmed options - Default, Sport and Track - and a Custom mode that allows drivers to mix and match to their heart's content.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: