Dodge Charger R/t on 2040-cars

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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Didn't get the toy you wanted for Christmas? Grab this '79 Dodge Macho Power Wagon

This Christmas, kids everywhere got tons of toys, but what about the grownups? Adults like toys, too, and we particularly like this 1979 Dodge Macho Power Wagon pickup for sale on eBay. Dodge plugged it as one of its "adult toys" back in the day, which makes it the perfect post-Christmas purchase for anyone who's feeling a little left out. Dodge began advertising a lineup of specialty trucks as "adult toys" back in 1977, during the period when trucks were first becoming personal-use vehicles rather than just workhorses. Dodge's specialty models ran though the end of the decade and included the Street Van version of its B-series panel van, the Macho Power Wagon 4x4 pickup, the Warlock short-bed stepside pickup, the Ramcharger SUV, and even a variant of the Ram 50 mini-pickup. The Macho Power Wagon was a 4WD W100 pickup with a Sweptline bed, and could be had in short- or long-wheelbase configurations. Two-tone paint included black on the lower body, the hood, and the roof. Tape stripes, painted spoke wheels, and a bed-mounted roll bar added to the look. This '79 Macho Power Wagon is a long-bed version, riding on a 131-inch wheelbase. It's powered by a 318-cubic-inch V8 with dual exhausts, mated to a three-speed column-shift automatic and four-wheel drive. Not the most manly powertrain, maybe, but it was the late '70s, and one's engine wasn't as important as one's graphics. This Power Wagon's visuals make an emphatic statement indeed, with the two-tone white and black livery set off with bright orange stripes, wheels, and most critically, POWER WAGON emblazoned on the bed and tailgate. It's enough that we can forgive the missing roll bar. Inside, we find a vinyl bench seat, a floor-mounted shifter for the two-speed transfer case, and a period-correct Craig cassette stereo. Factory A/C is also present. Sure, you could get a new Ram 2500 Power Wagon, but would that really have the gold-chain-in-a-bed-of-chest-hair swagger of this beast? If this Adult Toy speaks to you, we would point out that sometimes the best presents are the ones you get yourself. Related Video:

FCA is setting a five-year strategy: Here's how the last one played out

We're slightly more than four years removed from Sergio Marchionne last five-year plan for FCA, a tell-all where the Italian-American automaker divulged its plans for the 2014 through 2018 model years. It was a grand affair, where Sergio told FCA investors that all was right in Auburn Hills, Alfa Romeo and Maserati were making comebacks, and the fifth-gen Dodge Viper received a mid-cycle refresh. You can read every last one of those past predictions right here. We're on our way to Europe to see Sergio's sequel, coming out Friday straight from FCA's Italian headquarters. (Bloomberg reports a plan to expand Jeep and Ram globally, combine Alfa Romeo and Maserati into a single division for an eventual spinoff, and downsizing Fiat and Chrysler. Also, EVs.) But before we arrive in Italy and find out exactly what Marchionne has planned for 2019 through 2023 as his last act as CEO, let's take a minute to tally up the results of his last term based on the same scoresheet we used in 2014. Now, we're only five months into 2018, so much of this — including vehicles like the Ram HD and Jeep Grand Wagoneer — could still debut this year. For those, we'll mark things TBD. We're not going to draw any conclusions or make any objectionable remarks. We're simply going to let the stats speak for themselves.