2015 Dodge Charger 4dr Sdn Se Rwd on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Historic race cars highlight the RM Sotheby's 2023 Le Mans sale

Auction house RM Sotheby's is celebrating 100 years of the 24 Hours of Le Mans by organizing a big sale on the day before the race. The cars scheduled to cross the auction block have all spent time on the track, and the catalog shows how racers have evolved since the 1930s. Browsing through RM's auction catalog is like taking a five-minute course in the history of racing. The oldest car is a 1932 Aston Martin Le Mans 'LM8' that's had a remarkable life. It was developed and built for competition and entered in the 1932 24 Hours of Le Mans by the Aston Martin factory team, where it finished seventh. It was ultimately sold to a private owner but it survived, which shouldn't be taken for granted: teams often destroyed obsolete race cars, and the list of special vehicles that didn't survive World War II is longer than you'd think. Paul Sykes bought the car in 1955 and used it as his daily driver. Imagine walking out of a shop in a British village in the 1960s and finding a 1932 race car parked next to your Mini. Sykes ultimately bought another daily driver, but he kept the Aston Martin for a total of 55 years. The second-oldest car is a 1936 Delahaye 135 S with a body by coach builder Pourtout. RM notes that this is one of the most significant pre-war competition Delahaye models and adds that it finished second in the 1938 edition of the 24 Hours of Le Mans. It continued racing until 1956 and then spent several decades hidden in storage. It was fully restored in 2005, and it's now eligible to compete in historic races such as the Mille Miglia and the Le Mans Classic. Restoring it was easier said than done: the car was rebodied twice before being tucked away. None of the cars crossing the block were built in the 1940s, so we skip ahead to the 1950s with a 1954 OSCA MT4 by Morelli. It's one of 72 built, according to RM, and only 19 of those were fitted with the twin-cam, 1.5-liter 2AD engine. It raced at Le Mans in 1954 but ended up disqualified following an accident. Another highlight from the 1950s is a 1958 Lister-Jaguar 'Knobbly' finished in yellow and green. We said that all of the cars crossing the block have spent time on the track, but that doesn't mean they were built to race. The 1963 Ferrari 250 GTE 2+2 Series III is a street-legal model, yet it's included in the auction because it was used as a safety car during the 1963 edition of the race.

2020 Dodge Charger pricing starts at $31,390

We've been talking about the 2020 Dodge Charger for three months, and it's finally time to start doing the math on trade-in values and loan payments. The 2020 Charger lineup starts with the SXT in rear-wheel-drive trim priced at $29,895, plus a $1,495 destination charge for a total of $31,390. That's a $425 bump over the 2019 model. The rest of the range doesn't get a price bump higher than $250 save for the Hellcat Widebody. The 2019 Charger didn't offer Widebody variants, so those are new for 2020. The lineup with MSRP changes from 2019: Charger GT RWD $33,390 ($150 more than 2019) Charger SXT AWD $35,090 ($25 more) Charger R/T $37,890 ($150 more) Charger Scat Pack $41,490 ($250 less) Charger Scat Pack Widebody $47,490 (brand new model) Charger SRT Hellcat Widebody $71,140 ($2,150 more than 2019 non-widebody) Daytona 50th Anniversary Edition $75,635 (brand new model) There's a price differential of $44,245 from bottom to top. Even more relevant to the Charger faithful, there's a displacement and power differential from the 3.6-liter Pentastar V6 in the SXT with 292 horsepower and 260 pound-feet of torque to the 6.2-liter supercharged Hemi V8 in the Charger Hellcat Widebody Daytona 50th Anniversary Edition with 717 hp and 650 lb-ft of torque. Dodge plumps the Scat Pack in the middle as having the "most horsepower per dollar," with its 392-cubic-inch Hemi V8 pumping 485 hp and 475 lb-ft. In the amusement park business, this is what's called "Fun for everyone." The Scat Pack Widebody makes a break from its standard sibling with stiffer springs, larger sway bars, and shocks, and retuned dampers. Changes throughout the rest of the lineup save for the SXT center on new wheel and tire options, and an updated Performance Handling Group on the GT and R/T trims. The 2020 Charger order book opens in the fall, but America's family-friendly muscle car won't start hitting dealer lots until early 2020.