2014 Dodge Charger R/t on 2040-cars

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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

Stormtrooper Dodge Charger Episode II: Attack of the Scones

We spent a day with a Dodge Charger that looks like a Stormtrooper helmet and made a few videos. This one features a bewildered Stormtrooper in the Starbucks drive-thru. Read about the car and watch the rest of the videos here. Dodge Videos Original Video star wars dodge charger scat pack the force awakens

No wing, no Hemi. This Dodge Charger Daytona is two-tone and tufted

In between the Dodge Charger Daytona's 1969 debut as a wild, winged NASCAR warrior and the current 2020 Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition with its monster 717-hp Hemi V8, the nameplate had some ... less-glorious years. The nameplate first resurfaced in 1975, when the Charger moved into the "personal luxury" space as a riff on the Chrysler Cordoba. This 1975 Charger Daytona might not be the model's heyday, but damn if this clean machine, surfaced by Barnfinds.com, isn't striking in its own Me Decade kind of way. And this low-miles example is on offer right now on eBay motors. Outside, this dynamic Dodge sports two-tone silver and blue paint, alloy wheels with white-letter tires, and a power sunroof. Inside, we find high-backed split-bench seats with button-tufted vinyl (no "rich Corinthian leather" here). Raising the miles-long hood reveals a 400-cubic-inch, 4-bbl V8, which for 1975 packed 190 horsepower. A far cry from today's 717 horses, perhaps, but still an upgrade over the Charger's standard 360-cubic-inch V8. It may not be the car that pops immediately to mind when someone says, "Charger Daytona," but with less than 12,000 miles showing, this mid-Seventies example is a time warp to a lesser-known era for the marque.   Featured Gallery 1975 Dodge Charger Daytona Dodge Coupe Classics