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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

2021 Dodge Durango SRT Hellcat is here to be the king of all SUVs

This was inevitable, right? The 2021 Dodge Durango SRT Hellcat has arrived, and Dodge hasn’t held anything back. FCA has essentially taken its lovely Hellcat engine and dumped it into the largest SUV it sells. Cheers to that. Power from the 6.2-liter supercharged V8 is rated at 710 horses and 645 pound-feet of torque in this application. It has 3 extra ponies beyond the traditional 707-horsepower version, and thatÂ’s probably just so Dodge can call it the most powerful SUV in the world, eking by the Jeep Grand Cherokee Trackhawk that has 707. The Durango Hellcat will crack off a 3.5-second 0-60 mph time and hit a top speed of 180 mph, assuming youÂ’re brave enough to take it there. The 0-60-mph time is 0.9 second quicker than a non-supercharged Durango SRT. Dodge pitted the two against each other on a 2.1-mile road course, and the Hellcat completed the lap 1.5 seconds quicker than the base SRT. All the shifting continues to be handled by an eight-speed automatic transmission. Of course, Dodge is also giving the Durango SRT Hellcat more braking and more suspension to handle the extra power. The upgraded suspension is tuned to be more comfortable in Auto mode and offer better handling in Track mode with less roll, less understeer and better rebound control. This is thanks to newly tuned shocks and stiffer top damper mounts. The brakes are upgraded to massive Brembo six-piston calipers in front and four-piston calipers in the rear. They clamp onto vented rotors at all four corners (15.75 inches in front and 13.8 inches in rear). Tires are 295-square, which is the same size as the regular SRT. You can choose between all-season or summer Pirelli tires. 2021 Dodge Durango SRT Hellcat View 17 Photos SRT says it tailored the Hellcat engine to the Durango to make sure it could handle sustained track use. It has a unique cooling circuit for the charge air coolers thatÂ’s designed to keep air going to the engine cooler than 140 degrees. The lower front fascia hides a “cold-air scoop” where the Durango pulls air in from. ItÂ’s all spit out through a new exhaust system thatÂ’s definitely going to be loud as hell. Dodge says it features a 260 mm X-pipe, which is the largest in the SRT lineup. From a styling standpoint, the Hellcat stands out from its brethren without looking too ostentatious.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.