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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Dodge recalls 27k Darts for bracket that can disrupt transmission module

Dodge is recalling 27,520 examples of the 2013-2015 Dart with dual-clutch gearboxes. The mounting bracket for the transmission control module can affect the part's operation and cause the compacts to suddenly shift into neutral. According to the automaker, 23,688 of them are in the US, 3,376 in Canada, 5 in Mexico, and 451 elsewhere. The National Highway Traffic Safety Administration reports these examples carry build dates between February 24, 2012, and June 16, 2015. There are also no reports of accidents or injuries. Because of the way the bracket is mounted, the part can put too much force on the control module's circuit board and cause it to shift out of gear. The engine and airbags remain operable if this happens. To fix things, dealers will install a redesigned mount and replacement module. Related Video: Statement: Mounting Bracket September 14, 2015 , Auburn Hills, Mich. - FCA US LLC is recalling an estimated 23,688 cars in the U.S. to replace certain control modules and mounting brackets that may contribute to a loss of motive power. The Company is unaware of any related injuries or accidents. An FCA US investigation prompted by a small number of warranty claims discovered a control-module mounting bracket may apply too much force and disrupt the function of a circuit board within the module. This condition, unique to certain cars equipped with dual dry-clutch transmissions (DDCT), may cause the transmission to shift into neutral. However, the engine remains on and the vehicle's air-bags, as well as other safety features, are unaffected. The condition may also be preceded by the illumination of a dashboard warning light. Customers who observe this are urged to contact their dealers. The campaign is limited to certain 2013-2015 Dodge Darts equipped with DDCTs. Additional vehicles will be recalled in Canada (3,376), Mexico (five) and outside the NAFTA region (451). Affected customers will be advised when they may schedule service, which will be performed free of charge. Service will entail installation of a redesigned mounting bracket and replacement of the control module. Customers with additional questions may call the FCA US Customer Information Center at 1-800-853-1403.

Viper owners raising money to retake the Nurburgring lap record

Nurburgring lap times – unofficial as they may be – are the locker room comparison contest of the automotive world. For several years, the lap record of 7:12:13 was held by a 2011 Dodge Viper ACR. The Viper and America were the rulers of the roost until the usurper, the Porsche 918, came in a stole the crown. The death knell is ringing for the Viper, and a group of owners are raising money to send the car to the 'Ring for one last chance at glory. The current Dodge Viper ACR is an astonishingly capable car. All of the flaws that make it miserable to live with everyday - stiff suspension, obnoxious exhaust, speed-bump-gouging splitter - make it one of the most formidable road-legal track machines ever created. Unfortunately, that single-purpose nature turned off a lot of customers, and slow sales have led to the end of Viper production. The Viper holds lap records on more than a dozen of tracks, but, like a driver winning the Indianapolis 500, only one belt notch truly matters. The ViperExchange is willing to supply two ACRs and two drivers well versed in the Nurburgring in order to retake the record. The problem with attempting to set the record is mostly down to logistics. According to the GoFundMe page, the total cost to send the cars, pay for the track, the supplies, and operating expenses is about $150,000 and $200,000. The group says this is entirely a volunteer effort and are asking for donations to fund the Viper's return. Those wishing to help replant the stars and stripes and fill the forests of Germany with the truck-like roar of an odd-firing V10 can donate online. If they fall short, donations will be returned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: GoFundMe Auto News Dodge Coupe Racing Vehicles Performance dodge viper acr nurburgring record lap record