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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge Charger SRT Hellcat Redeye Widebody expected for 2021

As of writing, Dodge still won't confirm that a Charger SRT Hellcat Redeye Widebody exists, even though camouflaged and debadged versions have already been spotted. Furthermore, before the automaker was forced to cancel this year's LX Sprint Fest 15, a poster advertising the event pictured a Charger SRT with a Dodge Demon-like hood, thought perhaps to be a "concept" version of the sedan in question. Once expected as a product for the 2020 model year, the sedan according to Mopar Insiders is now on the way for 2021 with tweaked looks to go with the centerpiece 6.2-liter Hemi V8 with 797 horsepower and 717 pound-feet of torque. The biggest cosmetic change will be the hood, a larger, redrawn center scoop dominating the front and feeding a cold-intake system pulled from the Demon. The two heat extractors move further back on the hood and rotate 90 degrees to face the sides of the sedan instead of facing the windshield. It will be available only in widebody form, and Redeye badges will adorn the grille, fenders, and decklid. Under the skin, changes compared to the Charger SRT Hellcat include a 6,500-rpm redline, 500 rpm higher than the 707-hp Charger Hellcat, a second dual-stage fuel pump, fitment of the SRT Power Chiller and the SRT After-Run Chiller also from the Demon, as well as stronger prop shafts and half-shafts. MI also mentioned the availability of either a standard 2.62 final drive ratio or an optional 3.09 final gear, production intent for concept wheels that were slated to show at LX Spring Fest, and a new SRT Performance Spoiler. The changes could drop the dash to 60 miles per hour a couple of tenths to 3.4 seconds, and get the widebody's top speed back over the 200-mph mark.  The question now is when the sedan will make its debut. MI thinks the Charger SRT Hellcat Redeye Widebody will first greet the public at FCA's What's New media roundup this summer. However, with this month still obscured by coronavirus clouds and even late summer events still being canceled, its impossible to know when we'll get a look at the new muscle sedan. Related Video:    

Dodge Durango Hellcat teased in 'Fast and Furious' spot is real, headed to New York

The Durango Hellcat teased in a Dodge commercial appears to be the real deal, according to a report that surfaced Monday afternoon, and we could see it as soon as the New York International Auto Show in April. The horsepower Gods are smiling upon us.  Motor Authority says that a Dodge insider was able to confirm the existence of a Durango Hellcat, and suggested it will make its public debut at the New York show this spring. "Hellcat all the things" has become a bit of a meme, and it appears Dodge is either in on the joke, non-ironically committed to the concept, or maybe a little bit of both. A commercial FCA debuted to coincide with the release of the trailer of the latest "Fast and Furious" film gave us our first brief glimpse the new supercharged Durango SUV. Credit for the original find goes to the fine (and eagle-eyed) folks at Road & Track, who spotted the fender badge at approximately the 17-second mark in the embedded commercial. The tease left little to the imagination. The badge is shown prominently on the fender of the mystery vehicle, which isn't much of a mystery at all. It's a Dodge and it's not a Charger or Challenger; no need to overthink it.  Immediately after, the camera cuts to what is obviously a Durango silhouette, but we can't see a whole lot in the glare of its headlights.  It also makes sense from a product cycle perspective, as the Durango is well past the point where it has received its AARP card and we're not necessarily expecting a replacement. The three-row slot in FCA's lineup may go exclusively to Jeep once all is said and done.  We know (or have heard rumors) that other variants of the family SUV are in the pipeline, making it clear that FCA plans to milk the aging three-row for all it's worth. The Jeep Grand Cherokee, which rides on the same fundamental platform but with a shortened wheelbase, has already gotten the Hellcat treatment in the Trackhawk, so porting this engine over for three-row duty should be a snap.  More importantly, a mild facelift may accompany other updates to the Durango, which would conveniently explain why Dodge obscured the Durango's front end in the teaser.  If there's any downside to this, it's that FCA is going to run out of vehicles eventually. With the Ram Rebel TRX well underway and now this, there just aren't many vehicles left in FCA's various brand lineups that can physically accommodate a supercharged, 6.2-liter V8.  Hopefully they have Sawzalls. Related Video: