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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Camel-power and Challengers | Autoblog Podcast #510

On this week's podcast, Mike Austin and David Gluckman are in a huddle room, because the studio was already taken. We talk about the Dodge Challenger GT all-wheel-drive and who would want one. (And a correction we'll mention in next week's podcast - the trunk lid on the Challenger does wrap around vertically for a decent-sized opening.) Then David has a new performance metric to introduce, proposed by Nissan. The episode wraps up with the traditional doling out of Spend My Money buying advice, with an update on the feasibility of the one-year Ferrari financial plan. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #510 Topics and stories we mention Dodge Challenger GT Long-term Mazda MX-5 Miata Mazda CX-5 Nissan Camelpower The Alchemist by Paolo Coelho Used cars! Rundown Intro - 00:00 What we're driving - 02:11 Camelpower - 17:28 Spend My Money - 24:39 Total Duration: 44:17 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Dodge Car Buying dodge challenger gt

MotorWeek relives '80s coupes with Dodge Daytona, Ford Escort EXP

Get ready for a wave of nostalgia and the rapid realization of the huge progress in performance cars over the last 30 years. For its latest Retro Review, MotorWeek takes a look back at two, front-wheel drive coupes from the '80s that seem to have entirely vanished from the roads today. Both the 1986 Dodge Daytona CS and the 1986.5 Ford Escort EXP were considered affordable, sporty options in their day, but the passage of time hasn't been kind to either of their specs. The Daytona certainly looks the part of a performance machine with a body that's reminiscent of other '80s coupes, like the third-gen Chevrolet Camaro. However with 146 horsepower and 170 pound-feet of torque from a 2.2-liter turbocharged four-cylinder, acceleration wasn't exactly a strong suit. MotorWeek complained about copious torque steer, as well. The optional CS suspension upgrade package on this Daytona was apparently a nod to Carroll Shelby who was working with Dodge at the time. If anything, the Escort EXP withstands the test of time even worse. As a two-seat coupe, you might have expected Ford's engineers to really turn up the performance to fit the sporty image that the exterior conveyed. That didn't really happen, and depending on which model buyers ordered, they got either 86 horsepower with a 1.9-liter engine or the "high-output" version of that mill with 108 hp.