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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

2015 Dodge Challenger looks fresh, still plenty retro [w/video]

It was the Ford Mustang that kicked off the retro-styled muscle car renaissance back in 2005, but it was the Dodge Challenger that served as the movement's poster child, with its unabashedly retro looks. Over the years, though, as the Mustang and the Chevrolet Camaro were freshened and upgraded, the look of the big Dodge has remained largely consistent since its 2008 debut. For 2015, the Challenger has received a big freshening, boasting strongly revised front and rear ends and (finally, finally, finally) a redesigned interior.
Let's talk about that new cabin first. It's basically been plucked directly from the redesigned Charger, and boasts the same seven-inch IP display. The center stack's miserable, last-gen display has been replaced by an expansive, 8.4-inch UConnect system. Material quality should see a solid boost with the new cabin, as well.
The exterior, meanwhile, sees a revised front fascia with LED halo lights, as well as new grille inserts. A functional shaker hood scoop is a must-have extra on the V8 models, while the back of the car is highlighted by a new set of LED taillights that don't use the "Racetrack" design of Dodge's other models.

Travis Pastrana signs with Dodge for another year, brings partner Bryce Menzies [w/video]

Dodge and SRT Motorsports announced that the Dodge Dart will be returning for its sophomore season of the Global Rallycross Championship with a two-car team fielded by Pastrana Racing. Travis Pastrana drove his GRC Dart to victory lane in the fourth race of the car's inaugural season, and his race team is looking for even more success with the addition of off-road racer Bryce Menzies behind the wheel of the second car.
The 2013 GRC season kicks off on April 21 in Brazil with plenty of dirt-spewing, ramp-jumping action. Scroll down for a video from the cars' main sponsor, Red Bull, and a press release from Chrysler.