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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Burglars target Detroit-area dealership, steal Hellcat from showroom floor

A crew of Detroit car thieves seriously upped their game this week after stealing a Hellcat Challenger straight off the showroom floor. According to CBS Detroit, at around 1:00 am on January 24, a crew of burglars hit the Snethkamp Ram City dealership in Highland Park, MI. In full view of surveillance cameras, the burglars smashed a large glass door that led to the showroom floor and within seconds made off with a $75,000 Dodge Challenger SRT Hellcat. First they pushed the car through the broken door and out on to Woodward where a van was waiting. The van then pushed the car to a waiting tow truck and, just like that, the car and the crooks were gone. "It looks like they had about a minute and 30 seconds to open the door and push the car out, and then we see another car pushing it away," owner Mark Snethkamp told WWJ. "We've got some really good video and I'm shocked that the Highland Park police didn't catch them because they were here very shortly right after them." Snethkamp also told WWJ that they haven't had a break-in at the dealership like this since the 90s. Both the car and the suspect remain at large, and the Detroit Police Department are encouraging anyone with information to call either DPD or the Help Eliminate Auto Thefts (HEAT) tip line. VIDEO-2: Not gone in :60 but :90. Thieves still a $75,000 @DodgeHellcat off the showroom floor in #HighlandPark. @WWJ950 @CBSDetroit pic.twitter.com/8FvDkgboJ5 — Vickie Thomas (@VickiethomasWWJ) January 24, 2017 News Source: CBS Detroit Auto News Dodge Coupe Performance Detroit thieves challenger burglary

Stellantis and LG launch joint venture for North American battery plant

Stellantis has struck a preliminary deal with battery maker LG Energy Solution (LGES) to produce battery cells and modules for North America, as the world's No. 4 automaker rolls out its 30 billion euro ($35 billion) electrification plan. Global automakers are investing billions of euros to accelerate a transition to low-emission mobility and prepare for a progressive phase-out of internal combustion engines. Stellantis and LGES's joint venture will produce battery cells and modules at a new facility with an annual capacity of 40 gigawatt hours (GWh), the two firms said on Monday. No financial details of the deal were provided. The plant is scheduled to start production by the first quarter of 2024, with groundbreaking expected in the second quarter of 2022, the companies said in their statement. Its location is under review and will be announced later. Stellantis, formed in January from the merger of Italian-American automaker Fiat Chrysler and France's PSA, has said it wants to secure more than 130 GWh of global battery capacity by 2025 and more than 260 GWh by 2030. The batteries produced under the deal will supply Stellantis' U.S., Canadian and Mexican assembly plants for installation in hybrid and fully electric vehicles, supporting its goal of e-vehicles making up more than 40% of its U.S. sales by 2030. The company, whose brands include Peugeot, Fiat, Opel and U.S. best-sellers Jeep and Ram, earlier this year announced it would invest more than 30 billion euros through 2025 on electrifying its vehicle lineup. Stellantis has said it would build three battery plants in Europe and two in North America, including at least one in the United States. Intesa Sanpaolo analyst Monica Bosio said the deal was positive, and a further step ahead in Stellantis' electrification process. It comes weeks after Stellantis and its partner TotalEnergies agreed to open up their battery cell joint venture ACC to Daimler, to expand their European sourcing of battery cells. Stellantis is also targeting more than 70% of sales in Europe to be of low-emission vehicles by 2030, and aims to make the total cost of owning an EV equal to that of a gasoline-powered model by 2026. Related video: Green Plants/Manufacturing Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep Maserati RAM Citroen Lancia Opel Peugeot Vauxhall Electric Hybrid EV batteries LG