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Mopar Hellephant crate engine sells out in 48 hours

This happened so quickly that we're only just catching up with it. Mopar opened pre-orders on the 7.0-liter Hellephant Hemi crate engine on April 26, which is Hemi Day. According to Allpar, hubbub on social media not long after that day claimed Mopar had gone through all of its Hellephant stock. When Allpar asked Fiat Chrysler for clarification, a spokesperson e-mailed, "Given the high demand and the hand-built, time-intensive build process, we have closed preordering for the 426 Hellephant Supercharged HEMI crate engine. Based on preorders, the engine sold out in just two days. Customers can visit www.cratehemi.com to receive future information and updates on the 'Hellephant' engine." No one is certain how many engines Mopar sold. Allpar wrote, "Industry insiders believe Mopar may be making around 100," but reiterated that it's a guess. The engine and the ordering process have their peculiarities. Mopar Insiders explained that Tool Engineering International helped create the 426-cubic-inch block, and that the Hellephant engine "shares nothing except for displacement with the rumored upcoming 7.0-liter 426 Hemi V8." On the Hellcat.org forum, a poster wrote that the engines "can only be sold through a dealer and that the dealers can only order 1 engine per week." The Hellephant doesn't come with Mopar's three-year, 100,000-mile warranty, either. During a press briefing last October, FCA officials said they weren't sure about offering any warranty. Based on the motor being given a part number starting with the letter P, there is a bit of protection, but it's a 90-day limited warranty covering "defects in materials or wokmanship," and only applies to engines not used in competition. For those who didn't get the opportunity to drop $29,995 for 1,000 horsepower and 950 pound-feet of torque, the best bet is to hope for the return of Apollyon's pachyderm. Motor1 wrote that "Rumors hint at... another limited run scheduled for next year due to overwhelming demand." That's thin thread to hang a Hellephant from, but it beats bupkis.

Ram, Jeep redesigns on hold, Alfa Romeo models may come sooner

Last summer, FCA outlined an ambitious five-year plan that sketched out the company's product intentions for each of its brands through the end of 2018. However, even the best strategies sometimes need tweaking. According to Reuters after speaking with unnamed people at auto suppliers, FCA is now possibly delaying at least a dozen projects in North America for a variety of reasons. From vehicle to vehicle, these postponements allegedly last anywhere from just a few months to over a year. The sources from the suppliers claim that in some cases these tweaks are for engineering and design changes. The next-gen Ram 1500 reportedly has among the shorter delays and is being pushed from mid-2017 to November 2017, according to Reuters. Also, the much-discussed future Jeep Wrangler is allegedly moving a little later to July 2017. Among the vehicles purportedly seeing longer delays, the next-gen Grand Cherokee could get pushed back about a year to 2018. That then forces the launch of the three-row, luxury Grand Wagoneer to be even further away. Jeep's upcoming C-segment CUV and the all-new Chrysler 300, Dodge Charger, and Challenger might also see postponements. The one brand allegedly seeing an accelerated plan is Alfa Romeo. Without going into detail, the sources from these suppliers claim that the Italian automaker is getting even more vehicles for its lineup and could get them even faster than planned. "Those plans need to be flexible and fluid, with the potential to add some vehicles, pull some forward and extend the life cycle of others," FCA said to Reuters about all of these allegations. "We look at these programs on a vehicle-by-vehicle basis." Investment in the auto industry has been a major topic for FCA CEO Sergio Marchionne as of late. He believes consolidation is necessary so that companies aren't burning money on the same projects. Related Video: News Source: ReutersImage Credit: Bill Pugliano / Getty Images Plants/Manufacturing Alfa Romeo Chrysler Dodge Fiat Jeep RAM Sergio Marchionne FCA fca us

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall