2023 Dodge Challenger R/t on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Charger SRT Hellcat in the works

In Autoblog's recent First Drive of the 2015 Challenger SRT with the 707-horsepower Hellcat V8 we found its engine to be as brutally powerful as the numbers would suggest, even if it wasn't the best handler. However, the muscle-car-styling just isn't right for some buyers that need four doors and proper rear seats to haul around the family. It appears that Dodge has their backs, though, because the Hellcat is very likely on its way into the Charger in the near future. Imagine the looks on your passengers' faces when you stomp down on the throttle.
According to Road and Track, when Dodge submitted the Hellcat for engine power certification to the Society of Automotive Engineers, the company included the Charger on the paperwork. That showed that the automaker wanted the engine checked out for the sedan, too. R&T reckons the 707-hp Charger would hit the road about a year from now, clearing the Challenger for a year of exclusivity with the powerplant.
When the Charger SRT Hellcat does hit the road, it may carry a very special accolade. Assuming nothing beats it in the meantime, it might be the world's highest horsepower production sedan. Think on that for a second. Even a Mercedes S65 AMG only has 621 horsepower, though a good bit more torque at 738 pound-feet to the Dodge's 650 lb-ft. So while the beastly engine is getting put into other models, where else would you like to see it? The Ram? Grand Cherokee? Let us know in Comments.

2020 Dodge Challenger Drag Pak comes solely with supercharged power

The Dodge Challenger Drag Pak has returned for 2020, five years after the last one arrived, and two years after it began development. And while in many ways it looks like past Drag Paks, there are a number of tweaks that should make this the fastest and most capable factory drag car yet from Mopar. Unlike the last model, only a supercharged 354-cubic-inch (5.8-liter for the imperically challenged) V8 is available. Mopar says it's more powerful than its predecessor, though exact horsepower wasn't given. It did confirm that the previous car was capable of a stunning 1,200 horsepower. The engine is coupled solely to a three-speed automatic transmission with a manual shifter. 2020 Dodge Challenger Drag Pak View 17 Photos Supporting the massive engine are many chassis, suspension and driveline enhancements. The independent rear suspension and axles are gone in favor of a solid axle from Strange and a four-link suspension. The front remains stock except for double-adjustable Bilstein shocks. The engine is mounted to a subframe member that's beneficial both to weight distribution and center of gravity. The car gets high-performance brakes and custom Weld Racing wheels with "DRAGPAK" engraved on them. The interior features a welded-in roll cage certified for quarter-mile times as quick as 7.5 seconds. Helping keep the car planted without increasing drag too much are front and rear spoilers from the road-going Challenger, a new addition compared with the previous car. Every Drag Pak car also comes standard with a wheelie bar and parachute. Dodge will only build 50 of these cars, and they'll only be offered as race cars that aren't legal for the street. The cars will be eligible for competing in sportsman classes in NHRA and NMCA drag racing series. Pricing and availability hasn't been set yet, but will be revealed sometime next year.