2018 Dodge Challenger Srt Hellcat Rwd on 2040-cars

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Armormax loads a bulletproof Dodge Hellcat AWD Police Special

Earlier, we wrote about the Armormax armored Tesla Model S P100D, which International Armoring Corporation called the fastest armored car in the world. As the company also outfits cars such as Dodge Chargers, it's only logical that the showcase car is a SRT Hellcat — but the interesting thing is that the company can also upgrade the Hellcat to all-wheel drive, as Armormax told Motor Authority. When ordering an armored Charger SRT Hellcat, the AWD implementation is just a matter of ticking the corresponding box. The Armormax Charger SRT Hellcat seen here is also outfitted with police patrol car gear, complete with a push bar, run-flat tires, ballistic bulletproof glass and a mean matte black wrap. Even if the 6.2-liter, supercharged Hellcat powertrain probably has no problem hauling an armored bodyshell around, it's likely that the company has used the same synthetic fiber laminate on the Charger as on the Tesla. The bulletproof Tesla's weight gain was a negligible 11 percent, and while the Charger is a lighter car to begin with, avoiding using regular-issue ballistic steel seems to be the way to go if you want to keep the curb weight in check. The Hellcat's battery, radiator, fuel tank and ECU also get their share of protective covering, so that the vehicle is harder to disable. Paneling is available in ballistic protection levels ranging from B4 (can withstand a .30-caliber lead-core softpoint bullet) to B7 (can withstand a 9mm full-copper jacket). And while pricing isn't announced, it is likely to depend on how much protection is applied on the Hellcat and whether all four wheels are powered. A stock one is priced at $65,345. Related Video:

Fiat brand chief reassigned then resigns amid flagging sales

Jason Stoicevich was replaced as head of the Fiat brand in North America just the other day. He was immediately reassigned to another job within Fiat Chrysler Automobiles. But according to Automotive News, Stoicevich quit the new job – and the company altogether – the very next day. The development comes amidst flagging sales for the Fiat brand in America. The introduction of the awkward-looking 500L multi-purpose vehicle has been largely regarded as a sales disaster in the US. Despite having just introduced the new 500X into the growing crossover market, and an overall upward trend across FCA group sales, the Fiat brand's figures have been dropping all year. While the Italian brand's volume has fluctuated from month to month compared to last year's sales, the number of cars its dealers sells on an average day has been firmly in decline. Fiat's downward trend reflects a general tendency in the market towards larger vehicles at the expense of smaller ones. However, the powers that be in Auburn Hills evidently felt that a change of leadership was in order, so it placed Dodge chief Tim Kuniskis in charge of all the company's mass-market passenger-car brands – namely Dodge, Chrysler, and Fiat – and moved Stoicevich to running the group's fleet and small-business operations. Stoicevich remained in charge of the company's California Business Center, but it seems as though he was as dissatisfied with the switch as his superiors were with the performance of the brand over which he presided, and so he apparently elected to step down and leave the company.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.