2014 Dodge Challenger Sxt on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2020 Dodge Challenger SRT Super Stock is as close as you can get to a new Demon

Although the Dodge Demon was an exclusive, one-year-only muscle car, Dodge has found ways of getting bits of that car to more people. First there was the Hellcat Redeye, that got a detuned version of the Demon engine, down from 840 horsepower to 797. Now there's the 2020 Dodge Challenger SRT Super Stock. It starts with the Hellcat Redeye, but adds a bit of horsepower, and drag race-specific tires and suspension tuning to get one step closer to the monster Demon. The engine is basically the same supercharged 6.2-liter Hemi V8 as the Redeye, but with a new engine calibration that bumps up horsepower by 10 to 807, though torque stays the same at 707 pound-feet. It's coupled to the same eight-speed automatic as the Hellcat Redeye, but it has also been retuned to shift 100 rpm later at 6,400 rather than 6,300 to squeeze as much out of each gear as possible. The rear differential is a limited-slip unit and comes standard with a 3.09:1 gear ratio, which is optional on regular Hellcat Redeyes. The Super Stock also gets revised chassis components. Instead of the regular Hellcat Brembo six-piston brakes up front, it gets lighter four-piston Brembo calipers with slightly smaller rotors, all in the name of going faster at the drag strip. The suspension has been retuned to shift weight to the rear wheels and improve traction at launch. In Track mode, the suspension switches to fully firm rebound and compression at the rear, and firm compression and soft rebound at the front to help facilitate the weight transfer. It stays in this mode as long as full throttle is applied, and reverts to the standard Track settings when lifting off the throttle. The final piece of the drag racing puzzle are the wheels and tires. The regular Redeye's huge wheels and low profile tires are gone in favor of wheels that are just 18 inches in diameter. They're fitted with Nitto NT05R drag radials, the same make and model as on the Demon, at each corner for maximum traction at the strip. These are also the only indicators that you have a Super Stock. All the other badging is the same as the Hellcat Redeye, so only those in the know will recognize a Super Stock model. The final results of these drag-racing enhancements are impressive. Dodge claims a 0-60 time of 3.25 seconds, and a quarter-mile time of 10.5 seconds. Apparently it will finish three car lengths ahead of a regular Redeye at the drag strip. Top speed is less formidable at 168 mph, but that's a limit of the drag tires.

Dodge Viper GTS-R goes back to old-school livery

The Dodge Viper may have been around now for over 20 years, but as far as racing achievements go, 2000 was its finest season. That's when it won the Rolex 24 at Daytona, the GTS class trophy at the 24 Hours of Le Mans and its second consecutive title in the American Le Mans Series.
Since then, SRT Motorsports hasn't quite had the same success, withdrawing from Le Mans this year and shedding the Dodge name and its emblematic red and white livery for the SRT badge and a silver snakeskin theme. But now that the Viper is back under the Dodge banner, so too is the racing team returning to its classic livery.
Starting from the six-hour race at Watkins Glen next week, both the No. 91 and No. 93 Viper GTS-Rs will wear the red base color with twin white racing stripes that its more accomplished forebears wore on circuits around the world. And with it, maybe the Viper will return once again to the winner's circle at home and abroad.