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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2018 Dodge Durango SRT Quick Spin | The modern hot-rod wagon

I love big, overpowered SUVs. Except for Mercedes-AMG, no one makes fast wagons anymore. Models like the BMW X5 M and the Porsche Cayenne Turbo S fill that niche, combining a powerful engine with copious amounts of room for cargo and passengers. These SUVs are too porky to handle well on a track and too big and wide to properly tackle a curvy backroad. But with a soft suspension and a 0-60 mph time of less than 5 seconds, they are perfect for cruising city streets and pulling away from unsuspecting Ford Mustangs and Chevy Camaros. That makes the 2018 Dodge Durango SRT perfect for the Woodward Dream Cruise. Dream Cruise is an annual car meet along Woodward Avenue, just northwest of Detroit. While literally any motorized vehicle is welcome, the street is mostly filled with American cars from the height of the domestic auto industry. For a late 20-something like myself, watching and partaking in the Dream Cruise fills me with a sense of nostalgia for a time and place that never existed for me, just like watching John Wayne in anything from "Stagecoach" to "True Grit" makes you long for horseback rides in the Old West. The Durango SRT, with a pushrod Hemi V8, 392 cubic-inch badging on the fenders and muscular styling, enhances the experience. Sure, it's not nearly as cool as Mopar stalwarts like the 1969 Plymouth Roadrunner or the 1970 Dodge Daytona, but it's filled with the same sense of purpose. Dip into the throttle and listen to that eight-cylinder chorus erupt with a sound that's wholly unique. Not even the pushrod V8s from GM snarl and crack like this 6.4-liter Hemi. It's the same sort of sound you'll hear from countless Dodge, Chrysler and Plymouth products during Dream Cruise. You don't need to go fast to get the full understanding of the Durango SRT's purpose. Ignore the SRT-tuned suspension and heavy steering. What you really want to do is open the SRT menu and adjust the custom settings. Set the engine and transmission in track mode and put everything else in the street setting. You'll get all the available power and straight-line performance combined with a nice, cushy ride. We're not sure what FCA has planned for the future. While the industry moves toward electrification and autonomous ride-sharing vehicles, the automaker is pouring money into vehicles like the Durango SRT, the Dodge Challenger SRT Demon and the Alfa Romeo Giulia Quadrifoglio. Future prospects look hazy.

Dodge Demon exorcised by Rhys Millen in new video

When you call your car something like the Demon, it provides plenty of opportunity to play around with the name ͗ especially when said car has 840 horsepower directed to the rear wheels. Pennzoil is doing just that in the above video, called "Exorcising the Demon." In it, Rhys Millen tears up the streets of Pittsburgh at night in a black and yellow Dodge Challenger SRT Demon, smoking tires, popping wheelies and breaking the rear end loose in massive drifts around corners. He even pulls a pretty hairy 360. It's certainly a lot different sort of driving from the straight-line drag-strip experience for which the Dodge Demon was purpose-built. At the end of the video, Millen parks the car below a gargoyle, whose eyes briefly glow a menacing red. Millen sends a text message saying "The Demon is back in its place." The response: "Das good. How are you in the Ring?" (Hmm.) Then the clip ends, and we're told the story will be continued. If you don't want to wait for more cinematic Demon action, you can check out Pennzoil's behind-the-scenes video, called, "Unleashing Unprecedented Power." In it, we get to see more angles of the stunt driving, hear about the production, and, of course, get a plug for Pennzoil: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pennzoil also offers a few other Dodge Demon videos, one about the car's development, one about its performance, and a third focused on Pennzoil Synthetics. Earlier this year, Pennzoil also did a similar video series to bid farewell to the Dodge Viper. Related Video: News Source: Pennzoil Dodge Coupe Performance Videos dodge demon dodge challenger srt demon pennzoil