2014 Dodge Challenger R/t on 2040-cars

Auto blog

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2015 Dodge Viper GTC Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2015 Dodge Viper GTC. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

Daily Driver: 2015 Dodge Charger SRT Hellcat

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Dodge Charger SRT Hellcat, reviewed by Greg Migliore. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hey, everybody. It's Greg Migliore and today I am driving a 707-horsepower Dodge Charger. That can only mean one thing: I'm driving the Hellcat. Naturally, the spotlight feature of this car is the 6.2-liter supercharged Hemi V8. Makes 707 horsepower and 650 pound feet of torque. [00:00:30] Now naturally the engine sounds great and you can hear all of those horses going out the exhaust in back, which I think the Dodge guys have tuned really well. I think it's got one of the more unique sounds in the industry. All that horsepower will do that, but they've tuned it so there's a low kind of growl, and then it burbles and it's angry [00:01:00], it's visceral. I like it. It's intoxicating. It's different than other muscle cars. It's different than European exotics. I think it sounds great. I'm driving in sport right now which allows me to use the paddle shifters. I think it sounds a little better and the shifts of the eight-speed automatic transmission are a little bit more aggressive. For such a powerful car, Dodge did a nice job of tuning it to be actually pretty drivable. I just took a corner right there and the [00:01:30] steering offers you satisfying weight to your inputs. It's a little bit of a heavier steering, especially compared to some of the earlier generation Chargers. It's sporty, but it's not crazy. The design of the Dodge Charger is a critical element. That's why a lot of people buy this car, is it gives them that muscle car heritage look. The Hellcat has some special design cues that are also functional. You've got a couple of extra air intakes up front, keeps everything cool and breathing, the air flowing through; a nice spoiler in back [00:02:00] that helps keep the aero, and the downforce keeps you on the ground. The HID projector headlights really pop, especially at night, and in back you've got the LED taillights that spread out wide across the back end of this car like some of the great Chargers of the past. This car rolls on 20-inch black wheels with a spiderweb design. I think they look good. They're kind of low-key, which I think is great.