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Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Dodge Charger and Challenger will live on, but a new Viper is unlikely

BALOCCO, Italy — As FCA's latest five-year plan was presented last week, most of the day was focused on four brands — Jeep, Ram, Maserati and Alfa Romeo. That left a lot of people wondering about the future of the Chrysler, Fiat and Dodge nameplates. At the last five-year event, Dodge was one of the main features. We heard plans for an expanded lineup that included refreshed versions of the Viper, Challenger and Charger, the last two riding on the Alfa Romeo Giorgio platform. Times sure have changed. Dodge isn't going away, but the brand will be narrowed and focused. Performance is the name of the game, but don't look for a new Viper anytime soon. FCA CEO Sergio Marchionne simply said it's "not in the plan." Marchionne thought it was a great idea but that it couldn't live on as a standalone product. If it does eventually return, expect it to share parts with other FCA products, possibly with one of the upcoming Maseratis. On the other hand, Marchionne confirmed that both the Dodge Challenger and Charger will continue to live on. In the last five-year plan, FCA said that the pair would share underpinnings with future Alfa Romeos. That was promising news for those hoping for smaller, lighter versions of each model that would be better suited to fight models like the Ford Mustang and Chevy Camaro. It seems the Alfa Romeo platform is off the table. Marchionne said the current LX platform would indeed live on, though it would be "unrecognizable" compared to what we have today. The LX architecture is ancient, and, although it's been continuously updated, its basic bones date back to the DaimlerChrysler days. Marchionne said that the Alfa platform just doesn't have the character American shoppers are looking for in those vehicles. It's unclear when the next iteration of the Charger and Challenger will arrive, but expect another refresh sometime before 2022. Look for an updated version of the tried-and-true Hemi V8. Rumors continue to swirl about a larger and more powerful 7.0-liter variant dubbed the Banshee, but we'll have to wait and see how that pans out. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Didn't get the toy you wanted for Christmas? Grab this '79 Dodge Macho Power Wagon

This Christmas, kids everywhere got tons of toys, but what about the grownups? Adults like toys, too, and we particularly like this 1979 Dodge Macho Power Wagon pickup for sale on eBay. Dodge plugged it as one of its "adult toys" back in the day, which makes it the perfect post-Christmas purchase for anyone who's feeling a little left out. Dodge began advertising a lineup of specialty trucks as "adult toys" back in 1977, during the period when trucks were first becoming personal-use vehicles rather than just workhorses. Dodge's specialty models ran though the end of the decade and included the Street Van version of its B-series panel van, the Macho Power Wagon 4x4 pickup, the Warlock short-bed stepside pickup, the Ramcharger SUV, and even a variant of the Ram 50 mini-pickup. The Macho Power Wagon was a 4WD W100 pickup with a Sweptline bed, and could be had in short- or long-wheelbase configurations. Two-tone paint included black on the lower body, the hood, and the roof. Tape stripes, painted spoke wheels, and a bed-mounted roll bar added to the look. This '79 Macho Power Wagon is a long-bed version, riding on a 131-inch wheelbase. It's powered by a 318-cubic-inch V8 with dual exhausts, mated to a three-speed column-shift automatic and four-wheel drive. Not the most manly powertrain, maybe, but it was the late '70s, and one's engine wasn't as important as one's graphics. This Power Wagon's visuals make an emphatic statement indeed, with the two-tone white and black livery set off with bright orange stripes, wheels, and most critically, POWER WAGON emblazoned on the bed and tailgate. It's enough that we can forgive the missing roll bar. Inside, we find a vinyl bench seat, a floor-mounted shifter for the two-speed transfer case, and a period-correct Craig cassette stereo. Factory A/C is also present. Sure, you could get a new Ram 2500 Power Wagon, but would that really have the gold-chain-in-a-bed-of-chest-hair swagger of this beast? If this Adult Toy speaks to you, we would point out that sometimes the best presents are the ones you get yourself. Related Video: