2013 Dodge R/t Classic on 2040-cars

Auto blog

Lee Iacocca's very first Dodge Viper RT/10 nets $285,500 at auction

The first 1992 Dodge Viper RT/10 to roll down the assembly line, which was snapped up by Chrysler chief Lee Iacocca, yesterday hammered at the Bonhams auction in Arizona for $285,500, more than double the pre-sale estimate. According to a history of the car published by the auction house, Iacocca, in his introduction of the Viper to the press, pointed to the car on stage and said, "This one right here is mine." That historic Viper, with serial number 001, has never been available on the open market, as Iacocca kept the car from new until he passed away last year. The car has been driven just 6,200 miles and was being sold by his estate. Other Lee Iacocca cars offered at the same sale fared less well. A 1986 Chrysler LeBaron Town & Country convertible — the ultimate expression of Iacocca's company-saving K-cars — with 20,500 miles on it sold for $19,040. That's less than the $20,000 to $25,000 the auction house had estimated the car would bring. A third car from the former auto executive's estate was a customized 2009 Ford Mustang. The pony car was one of a limited run of 45 Iacocca-branded custom Mustangs, which were reworked by Metalcrafters and sold by Galpin Ford in Los Angeles. The Iacocca Mustang, never titled and with 220 miles on it, hammered for $49,280. Related Video:     Featured Gallery Lee Iacocca's 1992 Dodge Viper RT/10 View 13 Photos Celebrities Chrysler Dodge Auctions Automotive History

2014 Dodge Journey Crossroad

Watchers of the auto industry will notice a theme among the formerly bankrupted American automakers, General Motors and Chrysler. There are the post-bankruptcy vehicles, and the pre-bankruptcy vehicles. The former, in the case of Chrysler, include the Jeep Grand Cherokee, as well as the 200 and 300. For GM, there's the Cadillac ATS, Chevrolet Impala and Buick Encore, among others. These vehicles have the freshest styling, with sharp exteriors and well-crafted interiors, as well as advanced powertrains and well-sorted chassis.
As for the pre-bankruptcy vehicles, they tend to be easy to spot. Most suffer from inferior driving dynamics, cheaper interiors, poorer fuel economy and often homely looks (we know, there were some decent cars before the bankruptcy, but they were pretty heavily outweighed by the bad ones). Think late, last-generation Chevrolet Impala or Chrysler 200. Increasingly, though, we're seeing vehicles that split the balance between pre- and post-bankruptcy. Vehicles like the Dodge Journey.
The Journey debuted in 2007 as a 2008 model year vehicle, meaning it should fall into the latter category. But heavily breathed upon in 2011, it now enjoys a new, 3.6-liter Pentastar V6, a big, critically acclaimed touchscreen display and in the case of today's tester, a new-for-2014 Crossroad spec.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.