2013 Dodge Challenger Sxt on 2040-cars

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FCA applies to trademark 'Hornet' and 'Dodge Hornet' names

FCA's trademark binge on March 6 isn't the only time this month that the automaker's appealed to the U.S. Patent and Trademark Office. Motor Trend discovered two applications FCA submitted on March 3, one for "Dodge Hornet," the other simply for "Hornet." The automaker requested to reserve both names in Canada and Mexico, too. The only time Dodge has ever used the Hornet name was on a chunky, four-door subcompact hatchback revealed at the 2006 Geneva Motor Show, planned for the European market with a 170-horsepower engine developed with BMW. Crowds loved the car, encouraging Chrysler to find a way to put it into production. What followed was three years of aborted platform-swapping efforts first with Chinese automaker Chery and then with Nissan before Chrysler gave up. In 2009, analysts suspected new owner Fiat might try to get a Hornet done on one of the Italian automaker's European platforms. Nothing came of that, either, FCA opting to resurrect another historical nameplate for the Dodge Dart sedan in 2011. If a new Dodge model gets the Hornet label, the best guess for a product that needs to succeed in North America is a crossover. With the Grand Caravan soon headed to pasture and the Journey expected to follow soon after, the brand will be left with a big sedan, a big coupe, and a big three-row crossover. A reborn Hornet could pick up where the concept left off, slotting into the compact space left by the outgoing Journey and where models like the Nitro and Caliber once lived. Another guess posits something a little larger, based off the Chrysler Pacifica platform, to lower development costs and increase utilization at the Windsor, Ontario, plant that builds the Pacifica and Grand Caravan. Or the Hornet could be a PSA Group model reworked into service for our market; that opens up the size choices, although PSA is moving all of its products to two platforms, both front-wheel-drive based. It's possible Dodge won't do anything with the name, the recent application nothing more than an attempt to reserve company property. Hudson reserved Hornet in 1950 for a sedan built from 1951 to 1954. After Hudson merged with Nash to form AMC, AMC used the name on a compact sedan built from 1969 to 1977. Chrysler took over AMC in 1987, letting the Hornet trademark expire in 1992.

Ram exec: first 30-mpg pickup truck will 'win'

It is totally possible, today, to take the Ram 1500 EcoDiesel pickup truck, load it up with gear and people, and drive it from Texas to Michigan while getting 38 miles per gallon. We know because we did it. Officially, though, the 1500 gets just 20 mpg combined. A more impressive number is the 28 mpg on the highway. Bob Hegbloom, the Ram brand director, thinks that there's a more important fuel economy target to hit: 30 mpg. Whichever truck company can manage that feat, he recently told Automotive News, "wins." It's kind of an obvious thing to say, but in the 1500 with both the EcoDiesel and the V6 Pentastar engine, Hegbloom said, "fuel economy is so important." Hegbloom didn't promise that the next EcoDiesel truck will manage to get on up over the 30 hump, but he did say that Ram is not sitting still when it comes to fuel economy. "I just want to have continuous improvement and to keep gaining every day," he said. "We sat still in the past and it doesn't lead to a great place."

Dodge Challenger ACR rumored finally on its way using Viper ACR as benchmark

In 1995, Dodge released the ACR Neon, an unlikely combination of cheap, compact American sedan and high-performance parts and engineering marked by initials standing for American Club Racer. Dodge sold a heap of them, so the automaker flexed the ACR brand's potential with the first ACR Viper in 1999. The racy coupes made huge noise for Dodge and the Viper. After the fourth-gen Viper ended production in 2010, Dodge took a Challenger ACR concept to SEMA in 2011. But instead of carrying the coupe to production, Dodge resurrected the Viper for 2013 and got one more Viper ACR model out during the last Viper's final years. With the Viper gone again, it appears Dodge is sorting out that Challenger ACR concept for real. Last October, Mopar Insiders reported the automaker was trying to get a Challenger ACR prepared for the model's 50th anniversary this year. The timing looks highly unlikely, but an Allpar source says the track-happy coupe is still coming, and with bonkers expectations and gear. We're talking about a big-boi widebody Challenger tuned to do hard laps, fast, around twisty circuits, all day long. An Allpar insider known as "Muther," a code name to tug at John le Carre's heart, said Dodge is considering two engines. Because the point of the car is to be raced and some series don't accept forced induction, one trim would fit the naturally aspirated 392 Hemi from the R/T Scat Pack. There's no telling if that motor would get a power bump, but the Challenger ACR concept upped its output slightly with measures like a cat-back exhaust. The other trim, naturally, would fit the 6.2-liter Hellcat Redeye V8.     Muther told Allpar that if engineers can get the car under 4,000 pounds, the math points to being within two seconds of the time set by the Viper ACR-E at Road America. That "E" represents the Extreme Aero Package, with addenda like a deeper front splitter, dive planes, and an adjustable, dual-element rear wing that helped the Viper ring up 14 lap records on U.S. tracks. The fastest time we know of for a Viper at Road America is from 2011, factory race driver Kuno Wittmer doing 2:20 even in a Gen IV Viper ACR. Wittmer's ride weighed 3,408-pounds. Dodge boffins want to get the Challenger ACR under 4,000 pounds. Achieving the weight goal would mean cutting at least 387 pounds from a standard R/T Scat Pack Widebody, and 512 pounds from the Hellcat Redeye Widebody if that trim has the same target.