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Stellantis moves to set up its own lending unit

Stellantis is buying Houston-based auto lender First Investors Financial Services Group to set up its own finance arm in the U.S., a move that should support sales and eventually boost profit. The only major traditional automaker in the U.S. without its own finance company agreed to pay $285 million to a group of investors led by Gallatin Point Capital and Jacobs Asset Management, according to a statement. The transaction is expected to close by year-end. Stellantis was formed via the merger between Fiat Chrysler and PSA Group early this year. Carlos Tavares, the PSA boss who became the combined company’s chief executive officer, called the deal to acquire First Investors a milestone that will increase earnings and enhance customer loyalty. “Direct ownership of a finance company in the U.S. is a white-space opportunity which will allow Stellantis to provide our customers and dealers a complete range of financing options,” Tavares said Wednesday in the statement.  Having an in-house finance company has helped rivals General Motors Co. and Ford Motor Co. pad profits, especially during the global semiconductor shortage that has limited production and crimped sales. GM bought subprime lender AmeriCredit Corp. in 2010 and renamed it GM Financial. The operation generated a $2.76 billion profit in the first half -- roughly a third of the companyÂ’s adjusted earnings before interest and taxes. Trouble for Santander? The First Investors acquisition could spell trouble for Chrysler Capital, the operation that Santander Consumer USA Holdings Inc. and Chrysler set up in 2013 before the U.S. automaker completed its merger with Fiat. In a statement, Santander Consumer said itÂ’s committed to supporting Stellantis through the term of their existing agreement and its transition. Santander Consumer will also have “ongoing conversations with Stellantis about long-term mutually beneficial opportunities beyond 2023,” the company said, adding that its consumer business remains strong and has “delivered solid results for our shareholders.” This, along with support from its parent company, will allow the lender to “pursue additional opportunities as they arise.” The lenderÂ’s U.S.-listed stock fell 1.5% in New York trading Wednesday after Bloomberg reported Stellantis was preparing to announce a new finance partner. Stellantis shares rose as much as 1.3% in Paris trading Thursday.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Junkyard Gem: 2007 Dodge Caliber SXT with 5-speed manual transmission

When DaimlerChrysler unleashed the Caliber as a Neon replacement for the 2007 model year, the American car-buying world was put on notice that cute transportation appliances would be kicked to the side by the hobnailed boots of a new generation of angry, brutish, truck-influenced transportation appliances. The Caliber sold well enough at first, but eventually blurred into the fleet-car background noise and got shoved aside by the Alfa-derived Dart after 2012. Since I'm always on the lookout for super-rare three-pedal cars while I'm poking around in junkyards, I check out discarded Calibers in the hope of spying such a machine. This work paid off when I spotted this first-model-year '07 in a Northern California yard last month. In fact, the 5-speed manual transmission came as standard equipment on the non-R/T Calibers in 2007, but nearly every Caliber buyer opted to get the continuously variable automatic instead. That odd-looking horizontal shifter rod reminds me of the one in the early-1970s Honda 600. One reason I check out junkyard Calibers is that I'm trying to find a Boston Acoustics "MusicGate" speaker box, an optional rig that went on the inside of the hatch, to use in my next car-parts boombox project. I haven't managed to find one yet, but I'm not giving up. This car is a luxurious SXT, the trim level that squeezed between the bare-bones SE and the high-zoot R/T. When you bought the SXT, you got the pimp-grade Chill Zone™ (a beverage compartment with internal air-conditioner ducts) as standard equipment. Now this rare Caliber sits among the discarded PT Cruisers and Avengers of the yard's Chrysler section, on the flight path of the big C-5s heading into Travis Air Force Base. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge's marketers tried hard to make the Caliber look tough, even murderous, the kind of car that would use an old Polara bumper jack to beat cuddly cartoon characters to death in a spray of flying teeth and blood-spattered fur. If all Calibers had come with manual transmissions, perhaps this macho image would have stuck better than it did. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Silly little fairy!