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eBay Find of the Day: Viper Defender from '90s TV show

As car lovers, it's always hard to find a good television show with decent cars, but what the 1990s show Viper lacked in acting, scripting and plot, it more than made up for with cool cars. For starters, the lead car was a Dodge Viper RT/10, but, on screen, it was able to morph into its "Defender" mode making it an armored coupe with a full arsenal of weapons.
Fortunately, you don't have to be a fan of the bad show to love its lead car, and if you really want one, a Defender is up for auction right now on eBay. According to the listing, this car is the real deal - not a clone - and it comes with a V8 engine (not sure what happened to the V10?) and plenty of swag and memorbilia. No word on its actual asking price, but with a day left and 42 bids already, the reserve has not been met at $133,400. The listing does add that this same car was listed at Mecum back in 2010, but did not get sold, even with a bid of $270,000.

Dodge Viper plant will close for good Aug. 31

It has been a long time coming, an end rumored since at least 2015, but after 25 years, the Dodge Viper's demise is nigh. Production of the $90,000 bespoke sports car is ending. Therefore, FCA will be shutting down its Conner Assembly Plant on Aug. 31. Automotive News reports that the Detroit plant will be shutting down. The car has been hand-built there since 1995, save for a hiatus in 2010-13 (production began at FCA's Mack Plant in 1992). The Prowler was built there, too, from 1997 to 2002. More than 80 workers currently build the Viper, making Conner FCA's smallest assembly facility. But not many Vipers are sold - 630 last year - despite an enthusiastic following. And of course FCA's own 707-horsepower Dodge Challenger and Charger SRT Hellcats and new 840-horsepower Challenger SRT Demon can't help matters. But the last straw is the fact the Viper can't comply with new safety requirements going into effect. On the bright side, the UAW has seen the plant closure coming since 2015, and FCA has told the state of Michigan that it expects to find positions at other plants for the Viper crew. FCA has been celebrating the Viper valedictory for a couple of years now, offering serialized special editions, including the $121,000 Viper ACR, and touting the ability to build unique Vipers with its "1 of 1" customization program, with a choice of 16,000 unique paint colors and 48,000 unique stripe combinations. Related Video:

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.