1974 Dodge Challenger Custom on 2040-cars

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SRT partners with Bondurant for performance driving classes

Dodge and Bob Bondurant have announced a new partnership that will see the latter become the former's official high-performance driving school. The deal will see the Bondurant school's entire fleet of nearly 100 vehicles switched over from mostly General Motors products to Dodge Chargers, Challengers, and Vipers. It will give paying customers the chance to drive models like the new Hellcats and even the Viper ACR (for those deemed qualified to drive it) on the track in Arizona. The arrangement won't only benefit Bondurant clients, though. Anyone who buys or leases a new SRT model will get a one-day course at the school, including professional instruction on track. They'll have to pay for their own travel and accommodations, but the instruction will hopefully show more drivers of SRT vehicles how to handle all that muscle they've got at their disposal. DODGE/SRT PARTNERS WITH LEGENDARY BOB BONDURANT SCHOOL OF HIGH PERFORMANCE DRIVING The Bob Bondurant School of High Performance Driving Is Now "The Official High Performance Driving School of Dodge/SRT" - All customers who buy a new 2015 or 2016 model SRT will receive one full-day session of high-performance driving with professional instruction and time on the track as part of the Dodge/SRT package - Bondurant attendees will get to experience the full line of Dodge/SRT vehicles, including the Dodge Challenger and Dodge Charger Hellcats - Bondurant's entire fleet of cars is being converted over to Dodge Chargers, Challengers and Vipers - Non-Dodge owners can purchase racing instruction through Bondurant and experience their full line of Dodge SRT vehicles on the track - Racing participants who qualify will get to experience the Dodge Viper ACR, the fastest street-legal Viper track car ever November 3, 2015 , Auburn Hills, Mich. - New Dodge/SRT buyers grab your racing shoes and helmets – Dodge is teaming up with the legendary Bob Bondurant School of High Performance Driving to create "The Official High Performance Driving School of Dodge/SRT." Starting Jan. 1, 2016, Dodge customers who purchase or lease a 2015 or 2016 Dodge/SRT can experience a high-performance driving class with professional instruction and time on the track where they can develop their racing and driving skills in a one-day performance-packed adventure. Dodge will provide the rides – nearly 100 SRT vehicles – including the 707-horsepower Dodge Charger and Challenger SRT Hellcats.

Is Mopar readying a special-edition Dart for Chicago?

Chrysler has released the above teaser of a limited-edition Mopar 2013 model that will be unveiled at next month's Chicago Auto Show. Although the automaker doesn't announce what vehicle will get the Mopar treatment, closer investigation of the seats and center console suggest that this car will be a special version of the 2013 Dodge Dart.
This will be the fourth Mopar model in as many years, following on the heels of the Mopar 2010 Challenger, Mopar 2011 Charger and the Mopar '2012 300. There are no details for the Mopar '13 Dart, but we do see that the car will retain the signature black-and-blue color scheme as past Mopar editions. Like these previous models, we expect production of Mopar '13 Dart to be limited to just 500 units.
Scroll down for Chrysler's press release teasing the new Mopar model, and we'll be sure to bring you plenty of live images from the show floor in a couple weeks.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.