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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Here's your chance to own a first-year Dodge Viper with just 333 miles

The Dodge Viper is certainly one of the most outrageous cars to come out of the 1990s, with its cartoon styling, massive 8.0-liter V10 engine, and utter disregard for anything other than performance. The first-generation models are the purest example of the breed, with an assemble-it-yourself toupee roof, side curtains, calf-searing side pipes, no air-conditioning (until '94), no airbags, no ABS, and no traction control. This first-year 1992 Viper is coming to Barrett-Jackson's Scottsdale auction in January and has just 333 miles, making it a near-new example of Chrysler's wild child. Only a couple hundred first-year Vipers were built, making them among the rarest of the breed. All '92 models were red, the same color as the 1989 show car, the overwhelming reaction to which spurred Chrysler to put the car into production as a modern-day Cobra. With the Viper's departure in 2017, the car seems destined to forever remain the improbable offspring of a moment in time. That time has passed, but an ultra-low-miles example like this allows its lucky new owner to chance to experience firsthand what all the fuss was about.

Dodge Dart getting hatchback variant... sort of

In other parts of the world, Fiat builds and sells a version of the Dodge Dart called the Viaggio, and it appears that in addition to the current sedan bodystyle, a new hatchback version of the car is also in the works. Autocar says that the general manager for China's Guangzhou-Fiat joint venture, John Burton, has confirmed that a new Viaggio hatchback will be revealed by the end of this year before it goes on sale in early 2014.
The Viaggio will soon be joined by the 2014 Jeep Cherokee, which in China will be called the Liberty Light, at the Guangzhou-Fiat plant. While the idea of a Dodge Dart hatchback might be enough to enable most of us to forget about the Dodge Caliber, a North American variant doesn't appear to be in the cards. We reached out to Chrysler PR boss Rick Deneau, and he offered a succinct: "No plans at this time."