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Consumer Reports says Ram 1500 tops fuel economy fight [w/video]

Consumer Reports takes its independent vehicle testing procedures seriously. In an era when we have to question the EPA's official ratings thanks to recent re-evaluations from Ford and Hyundai, an independent voice is important. So, when CR says something is the best, it's worth paying attention to. The Ram 1500 EcoDiesel has "about the same fuel-economy numbers that we typically see in a midsized SUV." – Jake Fisher In this case, CR took a look at the fuel economy of the 2014 Ram 1500 EcoDiesel and found that it came out on top of the fullsize pickup truck pack. The Ram did so with 20 miles per gallon overall and 27 mpg on the highway. CR gave the truck a total road test score of 82. The EPA says that the EcoDiesel 1500 gets 28 mpg on the highway, 20 mpg city and 23 mpg combined. Comparing official EPA numbers, the Ram is also the best among trucks in its class. It's nice when people agree on something. As we know from first-hand, long-distance experience, you can push the 1500 EcoDiesel to 38 mpg. CR found in its own testing that the truck had, "about the same fuel-economy numbers that we typically see in a midsized SUV," said Jake Fisher, CR's director of automotive testing, in a statement. Speaking of midsized SUVs, CR also announced this week that the new Toyota Highlander Hybrid got the top spot in CR's ratings in that category. CR liked pretty much everything about the SUV, saying that the "transitions between electric power and the gas engine are seamless" and that, "the new Highlander also handles better, with a steadier ride and reduced body lean in corners." You can find more at the CR website, in the October print issue of Consumer Reports or in the video and press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. RAM ECODIESEL 1500 TOPS CONSUMER REPORTS FULL-SIZE PICKUP TRUCK RATINGS Redesigned Toyota Highlander Hybrid Climbs to Top of Midsized SUV List Yonkers, N.Y.- The Ram 1500 EcoDiesel climbed to the top of Consumer Reports' full-size pickup truck ratings with an impressive performance in the organization's fuel economy tests. The EcoDiesel (82 point overall road test score) turned in a best-in-class fuel economy of 20 mpg overall and 27 mpg on the highway, to help it score better than the previously tested Ram 1500 V8 (81) regular gas version and Chevrolet Silverado 1500 LT (80).

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

1985 Dodge Omni GLH | eBay Find of the Day

Cars from the 1980s weren't exactly known for performance. The muscle car days had ended a decade prior, and computer controls and precision engineering standards were still in their infancy. But that doesn't mean the decade was a complete loss for automotive enthusiasts. For proof, take a look at this 1985 Dodge Omni GLH that's currently for sale on eBay. Carroll Shelby's affiliation with Ford was in hiatus (and under litigation in court), but the legendary tuner wasn't content to sit around and do nothing. Shelby turned to Dodge right around the time that the American company was dipping its toes into turbocharging. The partnership led to several interesting vehicles, but perhaps none of them were as unexpected as the Shelby-modified Omni hatchback. The '85 GLH you see above is powered by a turbocharged 2.2-liter four-cylinder engine that sends 146 horsepower to the front wheels through a five-speed manual transmission. These days, that might not sound like a lot of power. But when you consider that the base LG4-code 305-cubic-inch V8 in the Chevy Camaro Z28 spun out 155 hp that same year, you start to understand why the Shelby Omni was a big deal. Suspension changes to the Omni GLH included stiffer springs, firmer shocks, and a lowered ride height that dropped the bodywork closer to its 15-inch aluminum wheels. GLH badging — which, in true Shelby fashion stood for "Goes Like Hell" — and blacked-out bodywork rounded out the updates. Dodge sold 6,513 Omni GLH models in 1985, and just 3,509 were equipped with the turbocharged engine. You'll have to look long and hard to find one that's nicer than this on eBay. The seller claims it's mostly in original condition, and its low odometer reading of 15,901 miles seems to back that up. It's located in Wixom, Michigan, with an asking price of $18,900.