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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Speedkore roaring into SEMA with twin-turbo AWD Charger Hellcat Widebody

Speedkore Performance is nowhere near finished with the Dodge Charger. At last year's SEMA show, the Wisconsin-based tuner showed a 1970 Charger Evolution with carbon and aluminum body panels, and a 996-horsepower Hellcat engine yoked to a six-speed transmission. This year the company teased a profile rendering of a 2020 Charger Hellcat Widebody on Facebook with the line, "All we're going to say is this all-wheel drive, twin-turbo, widebody Charger is going to be unveiled at the Magnaflow booth." Mopar Insiders extracted a tad more information, the first being that we're in for another tuned version of the 6.2-liter Demon Hemi V8 that's swapped its supercharger for twin turbos, and produces more than 1,000 horsepower. Last year, alongside that 1970 Charger, Speedkore unveiled a twin-turbo Hellcat-powered Demon making almost 1,400 horsepower. We don't know yet if this year's Charger will match that output — or exceed it — but we have a benchmark. An all-wheel-drive powertrain divides those horses so the tires have a chance of conquering them. Speedkore's mum on the mechanicals; the firm could have swiped a Grand Cherokee Trackhawk AWD unit and beefed it up, or created its own system.  Some of the steel body panels get carbon fiber replacements, and see those two holes in he front wheel arch? Those are exhaust outlets. MagnaFlow created a custom exhaust with a driver-selectable switch to port gases out the front, say at the track when decibels don't matter, or to send waste through MagnaFlow mufflers and out the rear pipes when silence is required.  The reveal happens at the Magnaflow booth in SEMA's Central Hall on November 5. Those that can't make the show can watch the reveal on MagnaFlowÂ’s Facebook page.