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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Ringbrothers 1969 Dodge Charger Defector is a mean green machine

The 1969 Dodge Charger is one of the most recognizable cars ever built. Its debut at the peak of the muscle car era, sleek bodywork, and roaring Hemi V8 represented everything that was wonderful about American cars from the 1960s. It was fast, loud and moved like a greyhound off the line in search of that mechanical lure. Ringbrothers, the shop behind cars like the De Tomaso Pantera "ADRNLN" and t he Chevy Chevelle "Recoil," have unveiled its latest project - the 1969 Dodge Charger "Defector". Like most Ringbrothers projects, a first glance doesn't show much more than some wheels, new paint and a different ride height. Like any good custom car, the devil is in the details. The Defector falls into the restomod category, meaning it has classic looks but has been updated with modern parts and technology. This is the first time the shop has done a Mopar product, and they wanted to knock it out with the first attempt. While it may look stock, the bodywork has been significantly altered. Compared to a standard '69 Charger, the trunk lid is two inches shorter and the wheelbase has been increased by three inches. That means the car has new rockers and new quarter panels. The car was then painted in a BASF color called "Greener On The Other Side." It wears a black vinyl roof and a black stripe around the rear. The stripe and grille both sport the Ring Brothers logo. The car rides on 19-inch HRE wheels and uses Baer brakes with six-piston front calipers. The new rear subframe comes from Detroit Speed. The ancient steering rack has been replaced with a new rack and pinion unit. We assume this means it won't steer like a drunken hippo in a mudslide. Like the exterior, changes to the interior are subtle. It looks stock, but the seats wear new upholstery and the dash has been fitted with an Alpine stereo with a touchscreen display. The new steering rack is fitted with a nice Nardi steering wheel. The most modern update rests under the hood. In place of the old V8, Ringbrothers have swapped in a new 6.4-liter Hemi V8. It's the same one you'll find in any number of modern Mopar products. It's been tuned by Wegner Motorsports and exhales through a new Flowmaster exhaust system. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.