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Mopar '15 performance kit now available for Dodge Charger R/T

Dodge is releasing a new Mopar performance kit for the 2015 Charger R/T sedan, offering up just 50 examples of the dealer-installed upgrade package. Only a select few dealers will sell the kit, and they'll do so at a price of $3,550. As per usual, the Mopar kit makes both performance and aesthetic changes. For the 5.7-liter Hemi V8, upgrades include the Stage 1 Scat Pack kit, which adds a cat-back exhaust and cold-air intake, good for 18 additional horsepower and 18 more pound-feet of torque. There's also a new strut tower brace and a "premium fuel powertrain control module." Aesthetic changes are remarkably simple, with matte black body-side decals being the only notable addition to the exterior. In the cabin, there's a serialized dash plaque and new door sill plates. This is the sixth Mopar special edition since 2009. If you wish to join this fairly exclusive fraternity of Dodge owners, dealers are currently accepting orders, with deliveries slated to start later this month. Scroll down for the official press release from Dodge. PERFORMANCE IN A BOX: MOPAR '15 PERFORMANCE KIT LAUNCHES FOR 2015 DODGE CHARGER R/T Owners of 2015 Dodge Charger R/T can enhance their ride with a Mopar '15 performance kit 50 limited-edition Mopar '15 performance kits now available through authorized dealerships for an MSRP of $3,550 Mopar '15 follows the success of five special-edition vehicle packages offered by the FCA brand since 2009 Delivery of Mopar '15 performance kits to begin in early June June 8, 2015 , Auburn Hills, Mich. - Mopar enthusiasts that feel the need to enhance the look and performance of their new 2015 Dodge Charger R/T can now do exactly that with a new Mopar '15 performance kit. With just 50 units available, authorized dealerships are now accepting orders for the limited-edition Mopar '15 kits for an MSRP of $3,550 with delivery to begin in early June. "Mopar has a long history of delivering to enthusiasts performance and customization in unique and convenient packages," said Pietro Gorlier, President and CEO — Mopar Brand Service, Parts and Customer Care, FCA. "We are now shifting into another gear and offering a limited-edition kit that will allow customers to really enhance the performance and look of their Dodge Charger R/T." The Mopar '15 kit is a street-legal performance package that includes the Scat Pack Performance Stage Kit 1, as well as a front strut tower brace with caps and bright pedal kit.

2024 Chrysler Pacifica celebrates 40 years of the modern minivan

While its nameplate is relatively new, the Chrysler Pacifica traces its roots to the model that defined the minivan as we know it today: the Plymouth Voyager. Chrysler is celebrating 40 years of building family haulers by making a handful of small updates to the Pacifica for 2024. Don't expect to find a "40 Years Edition" trim the next time you visit a Chrysler dealer. Changes for the 2024 model year are largely limited to new paint and interior colors. Red Hot and Baltic Gray join the palette, and buyers who order the range-topping Pacifica Pinnacle model can select a new interior color called Sepia. Chrysler has also pared down the Plug-In Hybrid range to two models called Select and Pinnacle, respectively. Customers can add the optional S Appearance, Premium S Appearance, and Road Tripper packages to the base Select trim. The final update for 2024 is minor but important. The Uconnect 5 infotainment system gains an Emergency Vehicle Alert System (EVAS) that warns the driver if it detects an active fire truck, an active ambulance, or "other nearby roadway hazards," according to Chrysler. Chrysler dealers across the nation will begin receiving the 2024 Pacifica in the coming weeks. Moving your family and your stuff for 40 years Plymouth, which Chrysler closed in 2001, built the first Voyager at the Windsor plant in Canada on November 2, 1983. The van went on sale as a 1984 model and became what most historians consider the first modern minivan. The idea of designing a box on wheels tailor-made for families wasn't new: the 1930s Stout Scarab, the original Volkswagen Bus released in 1950, the Fiat 600 Multipla launched in 1956, and the Renault Espace unveiled shortly after the Voyager filled the same void, but it's the Chrysler Corporation's definition of a minivan that stuck. The original Voyager was also sold as the Dodge Caravan (1984) and the Chrysler Town & Country (1990). The three models leveraged a unique set of attributes to stand out from other vans on the market, including car-derived underpinnings (many existing models were related to bulky commercial vehicles), front-wheel-drive, and a sliding door that made the cabin easy to get in and out of. Stow 'N Go seats didn't appear until the 2004 model year, but Chrysler's early vans featured removable rear seats for weekend trips to the hardware store. SUVs and crossovers often get blamed for killing the station wagon, but the minivan arguably started the war.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: