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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Watching a 2010 Dodge Challenger become a Plymouth GTX is a restomod education

We cover a lot of restomods, many of them one-off SEMA show cars and low-volume builds from professional shops that sell for hundreds of thousands of dollars. Autoevolution tells the story of Steve Mirabelli, who creates Mopar restomods as a hobby when home from his day job as a NASCAR Sprint Cup car builder for Hendrick Motorsports. Working on his own, the stuff we've seen from Mirabelli so far deserves to sit at the same table as Kore and Ring Brothers. First he spent four years turning a 2006 Dodge Charger SRT8 into a 1968 Dodge Charger, the cardinal feat being the proportions; many builds leave the modern Charger's thick sides uniting a nosecone and high Daytona wing. Mirabelli didn't let himself off so easy, finding a '68 Charger abandoned in a field to lay over the '06 chassis, then working the proportions — such as adding 11 inches to the wheelbase — so that the 20-inch wheels look like they could have been stock fitment in '68.    His current build is recasting a 2010 Dodge Challenger R/T into a thid-gen Plymouth GTX, May 6 representing two years since the first video documenting the process. These videos are another highlight. For anyone who's ever wanted to see every step in how the professionals turn classic cars into modern monsters, Mirabelli's criminally under-watched YouTube channel is the place to go. There are 43 videos so far on the GTX transformation, with Mirabelli taking time to explain and demonstrate his thought process and methods every step of the way. It's an online course in restomodding, maybe the perfect final binge before returning to our outdoor lives.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Dodge Demon exorcised by Rhys Millen in new video

When you call your car something like the Demon, it provides plenty of opportunity to play around with the name Í— especially when said car has 840 horsepower directed to the rear wheels. Pennzoil is doing just that in the above video, called "Exorcising the Demon." In it, Rhys Millen tears up the streets of Pittsburgh at night in a black and yellow Dodge Challenger SRT Demon, smoking tires, popping wheelies and breaking the rear end loose in massive drifts around corners. He even pulls a pretty hairy 360. It's certainly a lot different sort of driving from the straight-line drag-strip experience for which the Dodge Demon was purpose-built. At the end of the video, Millen parks the car below a gargoyle, whose eyes briefly glow a menacing red. Millen sends a text message saying "The Demon is back in its place." The response: "Das good. How are you in the Ring?" (Hmm.) Then the clip ends, and we're told the story will be continued. If you don't want to wait for more cinematic Demon action, you can check out Pennzoil's behind-the-scenes video, called, "Unleashing Unprecedented Power." In it, we get to see more angles of the stunt driving, hear about the production, and, of course, get a plug for Pennzoil: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pennzoil also offers a few other Dodge Demon videos, one about the car's development, one about its performance, and a third focused on Pennzoil Synthetics. Earlier this year, Pennzoil also did a similar video series to bid farewell to the Dodge Viper. Related Video: News Source: Pennzoil Dodge Coupe Performance Videos dodge demon dodge challenger srt demon pennzoil