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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

2019 Dodge Charger SRT Hellcat gets a Challenger-style intake in the grille

Yesterday, we discovered that Dodge was working on some sort of update to the nose of the Charger Hellcat. Today, Dodge revealed what the change is. It's a new grille with an intake outlet. Basically, the 2019 Dodge Charger SRT Hellcat will have the equivalent of the Challenger Hellcat's intake headlight. But since there isn't a convenient light to cut a hole in, Dodge just put a bigger hole in the grille next to the driver's side headlight. Presumably it leads right to the intake box like the intake on the Challenger. Close examination also reveals that the mesh has changed, as well. The 2019 model's grille has a bit more detail, and the openings are more round than the current model. No other aspects of the updated model have been revealed, but those details should come when the car is fully revealed this summer, along with the new Challenger. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Dodge Dodge Performance Videos Sedan dodge charger srt hellcat

2018 Dodge Challenger SRT Demon | First Run at Lucas Oil Raceway

We drove the Dodge 2018 Dodge Challenger SRT Demon this week. Not very far, mind you, but fast. We can't tell you all about it just yet, but we can show you what it looks and sounds like to launch it down the drag strip at Lucas Oil Raceway in Indianapolis. Thanks for watching, and come back on Wednesday, July 19, to read all about our experience behind the wheel of the Dodge Demon.