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2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Widebody Challenger Hellcat spotted with no camouflage

Well this is a mightily mysterious muscle car. One of our photographers caught this Dodge Challenger out testing without any camouflage. At first glance it looks like an SRT Demon, since it has the same widebody flares and front spoiler of the hellacious Challenger. However, the hood is from a garden-variety Hellcat (as if such a thing existed...), the rear spoiler has an SRT Hellcat badge, and the wheels don't come from the kitty or the Hellspawn. We have two theories as to what this SRT mishmash may be. Our first is that this is perhaps a next-generation Hellcat that takes advantage of some of the Demon's developments. It could have a more potent engine under the hood, perhaps with the extra fuel pumps and air-conditioned intercooler, along with the Demon's beefier driveline. It would be a way to keep the Hellcat relevant, and a way for people who might miss out on the one-year-only Demon to get the next closest thing. Our other theory is that this is an all-wheel-drive Hellcat. The wide fender flares and chin spoiler appeared on an all-wheel-drive Challenger concept before they made their way to the Demon. And with the introduction of the Grand Cherokee Trackhawk, we know that Mopar has an all-wheel-drive system that can handle the grunt of the 707-horsepower Hellcat mill. If an all-wheel-drive Hellcat is in the cards, it would be another way to keep the Hellcat line fresh without too much investment, and would be a treat for fans of the old all-wheel-drive concept. It would also probably be a great seller here in snowy Michigan. Oh, and it would certainly post some amazing 0-30 acceleration times. Related Video: