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Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

The 2018 Dodge Demon sounds like nothing else on the road

The Dodge Demon seems to have a torque problem, if making too much to easily contain can be considered a problem. In order to keep all that twist under control, the Demon has a new torque reserve launch system that works all sorts of engineering black magic to build boost without overloading the rear tires and brakes. That system, combined with the sticky Nittos and the fancy new suspension, should lead to some pretty spectacular 60-foot and 1/4-mile times. The way the system works is relatively straightforward. A bypass valve on the supercharger closes, "prefilling" the blower. In order to balance revs and torque, the computer can adjust fuel flow and spark on individual cylinders. The torque reserve kicks in when Launch Mode is initiated and the engine is turning at least 1,000 rpm. The goal is to reach peak boost quicker while efficiently putting down power. The side effect is a distinct exhaust note, which Dodge admits may make it seem like the Demon is broken. That seems to be the root of the "If you know, you know" tagline that the automaker has been using since the first teaser. Those interested can even download a ringtone, which might make it seem like you have a blown-out speaker on your phone. You can get a brief taste in the latest teaser video. In addition to the new info on the Launch Mode, Dodge released a couple of new teaser images. We briefly glimpsed one of these last week. It's a shot of the Demon's performance pages. The number 757 has appeared before, and all the talk of torque leads us to conclude that this is the Demon's torque output. The number 815 was seen in a separate teaser (shown below), which we feel may be the horsepower rating. If those numbers are correct, that would mean an increase of 108 horsepower and 107 lb-ft of torque, totally reasonable numbers given all the Demon's modifications. The license plate photo is another equation or code. This one, 3.9+221=405, is just as cryptic as the others. Look for more news and hints at ifyouknowyouknow.com in the weeks leading to the Demon's reveal. Related Video: Related Gallery Dodge Demon Teasers View 17 Photos Dodge Coupe Performance supercharger dodge demon dodge hellcat

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.