2014 Se New 2.4l I4 16v Fwd Sedan Premium on 2040-cars

Auto blog

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

40+ cars that barely avoid the gas guzzler tax

The Gas Guzzler schedule, with mpg ratings and charges that haven't changed since 1991, lays out which fuel-swillers owe what to Uncle Sam.
I started thinking about the "Gas Guzzler Tax" - considerably less well known as The Energy Tax Act of 1978 - when I was driving Dodge's new Challenger SRT Hellcat last week. Unsurprisingly for a car that can burn 1.5 gallons of gas per minute at max tilt, theoretically able to empty a full tank of premium in about 13 minutes, the Hellcat will be subject to the Gas Guzzler Tax schedule when it goes on sale.

1 Of 1 Dodge Viper looks a fabulous mess in Chicago

Earlier this year, we told you about the new Dodge Viper 1 Of 1 program, which offers buyers the chance to customize their supercars to the tune of some 25 million different combinations. With 8,000 paint colors, 24,000 hand-painted stripe patterns, 10 wheel options, and 16 interior trims to choose from, you'd be right to think that the possibilities for personalization are endless, and can probably get a little weird. That's kind of what's going on here in Chicago, with a Viper showcar that's definitely... unique. It doesn't really look bad, necessarily. It's just kind of strange. We call this color job, "Oh no, there are tiny paint cans falling from the sky, but I simply can't stop driving 200 miles per hour." And when it came time to spec wheels, it looks like FCA US said, "Aw heck, let's just use all of 'em." You'll definitely want to take a look at this unique creation, in the gallery above. And be sure to let us know if you think this Viper is hot or not, in Comments. Related Video: